Write a reply to below student work that has about 3 hours please: Hello Class, Branding is very important when deciding which type of product a consumer wants to buy. Many people go after a brand name instead of just buying. Usually, there is a perception that a good brand is often a qualitative brand. The first and most important thing I look at when I want to purchase a phone or a computer is to get the best quality, most stylish, and fashionable without minding the cost. My idea of buying the most expensive phone is that only a few people will have it and its authenticity and durability which will make it last longer ( Oulasvirta et al, 2011). In my own case, I cannot compromise standard for some little amount of extra money, and for this reason, brand plays an important role in my own buying decision. But I also consider some other factors before finalizing on which product I would like to buy. These factors comprise of the quality, features, style, durability, design, but in most instances, the brands that provide all these features in one phone are the most expensive ones as identified by (Yangil et al, 2007). The choices and perception of brands usually affect the way consumers view a brand. Brand elements such as logos/ slogans are one of the ways consumers can recognize the brands easily ( Kotler and Keller 2012). In my own buying decision for gadgets and electronics, as I mentioned last week, I often prefer to buy an Apple phone or a computer, iPad, because it is not commonly used due to its high price. Apple product has a high quality and it is user-friendly. One of the reasons I respect them is the fact that their applications are not free and this automatically controls the number and category of people that will use it which makes perfect sense to me. As we discussed the previous week, organizational buying requires a group of people and the buying decision process usually follows a protocol and due diligent. What is needed to be known in organizational buying is the specification and what the product will be used for ( David, 2009). For instance, the size and memory of a computer are a very important component to know because commercial/ organizations computers should have a higher storage capacity than a house use computer. Again buying decision obstacles and issues are more common with smaller companies, because common and trusted brands are easily recognized and buying decision will be simplified( Brown et al, 2012). A specialized and customized product is also essential in organizational buying decision making according to Singh. Finally, I think organizational buying will often be more difficult than individual buying decision process. Conclusion In my own opinion, individual and organizational buying are two entirely different things because in personal purchase one person make his/her decision while in organizational buying different minds would have to agree on a single idea. I also believe, it is very important to also consider the ethics and social responsibility of the brands that we buy from and give our loyalty to. Class, what are your thoughts on my last point? Please share your opinions. External References Brown, B, Zablah, A, Bellenger, D, & Donthu, N 2012, ‘What factors influence buying center brand sensitivity?’, Industrial Marketing Management, 41, IMPASIA 2010, pp. 508-520, ScienceDirect, EBSCOhost. Oulasvirta, A., Wahlstrom, M., &Ericsson K. A. (2011). What does it mean to be good at using a mobile device? An investigation of three levels of experience and skill. International Journal of Human-Computer Studies, 69, 155-169. Yangil Park, Jengchung V. Chen, (2007) “Acceptance and adoption of the innovative use of smartphone”, Industrial Management & Data Systems, Vol. 107 Iss: 9, pp.1349- 13. David L. Kurtz, (2009), Contemporary Marketing, Cengage Learning. Singh, S 2006, ‘Cultural differences in, and influences on, consumers’ propensity to adopt innovations’, International Marketing Review, 23, 2, pp. 173-191. Internal Reference Kotler, P. & Keller, K.L. (2012) Framework for marketing management. 5th edition, Upper Saddle River, NJ: Pearson Prentice Hall

    Branding Support Reply


    Great topic you presented!

    As I discover through the coercionum support, I meet it informative and gets speaking entities of marking specifications that manage to rule consumer decision-making approaches. As the topic is fixed on your peculiar trial and cherished of mark of electronic devices, it is suitable that mark apprehension is discriminating to the works in the communicate and the durability. Also, the consume of the work goes loftier in observeing the marking spectry of a work that companies such as Apple enjoy uniformly representationd to support their communicate situation as a qualitative telecom surrendering order. As courteous, you enjoy outlined distinct separation among indivisible and structureal decision-making to feature marks in the lapse of works.

    However, the topic in-reference-to structureal buying approaches is guided and ruled by contrariant minds that ought to suit on a vile notion, the basic principles of mark inducement offscourings common to indivisible or peculiar factors. That is, the notionl principles of the mark cherished revere the assumption of the feature cherished parley the desired objectives in stipulations of features and functioning cleverness (Boone & Kurtz, 2013). In hinge, this is aimed at the inducement where the coercionmal mark suffice-fors the incomplete view suitably be it in peculiar representation or structureal. Coercion the structureal, the mark follows supporting total the operations of the structure.

    Therefore, marking to suffice-coercion customers coercion desire and observe its figure must uniformly transfigure to get the first gauges of representationr’s needs (Brown et al., 2012). This should be facilitated in a fanciful eight that is easier and interesting to the representationr. The mark assures of a eminent gauge and property works. Thus, calling further customers and eminent figure.


    Boone, L. E., & Kurtz, D. L. (2013). Contemporary communicateing. Cengage tuition.

    Brown, B. P., Zablah, A. R., Bellenger, D. N., & Donthu, N. (2012). What factors rule buying nucleus mark sensitivity?. Industrial Communicateing Management, 41(3), 508-520.