Write a reply to below student work by today 29 June 2017: Hello Class, Branding is very important when deciding which type of product a consumer wants to buy. Many people go after a brand name instead of just buying. Usually, there is a perception that a good brand is often a qualitative brand. The first and most important thing I look at when I want to purchase a phone or a computer is to get the best quality, most stylish, and fashionable without minding the cost. My idea of buying the most expensive phone is that only a few people will have it and its authenticity and durability which will make it last longer ( Oulasvirta et al, 2011). In my own case, I cannot compromise standard for some little amount of extra money, and for this reason, brand plays an important role in my own buying decision. But I also consider some other factors before finalizing on which product I would like to buy. These factors comprise of the quality, features, style, durability, design, but in most instances, the brands that provide all these features in one phone are the most expensive ones as identified by (Yangil et al, 2007). The choices and perception of brands usually affect the way consumers view a brand. Brand elements such as logos/ slogans are one of the ways consumers can recognize the brands easily ( Kotler and Keller 2012). In my own buying decision for gadgets and electronics, as I mentioned last week, I often prefer to buy an Apple phone or a computer, iPad, because it is not commonly used due to its high price. Apple product has a high quality and it is user-friendly. One of the reasons I respect them is the fact that their applications are not free and this automatically controls the number and category of people that will use it which makes perfect sense to me. As we discussed the previous week, organizational buying requires a group of people and the buying decision process usually follows a protocol and due diligent. What is needed to be known in organizational buying is the specification and what the product will be used for ( David, 2009). For instance, the size and memory of a computer are a very important component to know because commercial/ organizations computers should have a higher storage capacity than a house use computer. Again buying decision obstacles and issues are more common with smaller companies, because common and trusted brands are easily recognized and buying decision will be simplified( Brown et al, 2012). A specialized and customized product is also essential in organizational buying decision making according to Singh. Finally, I think organizational buying will often be more difficult than individual buying decision process. Conclusion In my own opinion, individual and organizational buying are two entirely different things because in personal purchase one person make his/her decision while in organizational buying different minds would have to agree on a single idea. I also believe, it is very important to also consider the ethics and social responsibility of the brands that we buy from and give our loyalty to. Class, what are your thoughts on my last point? Please share your opinions. External References Brown, B, Zablah, A, Bellenger, D, & Donthu, N 2012, ‘What factors influence buying center brand sensitivity?’, Industrial Marketing Management, 41, IMPASIA 2010, pp. 508-520, ScienceDirect, EBSCOhost. Oulasvirta, A., Wahlstrom, M., &Ericsson K. A. (2011). What does it mean to be good at using a mobile device? An investigation of three levels of experience and skill. International Journal of Human-Computer Studies, 69, 155-169. Yangil Park, Jengchung V. Chen, (2007) “Acceptance and adoption of the innovative use of smartphone”, Industrial Management & Data Systems, Vol. 107 Iss: 9, pp.1349- 13. David L. Kurtz, (2009), Contemporary Marketing, Cengage Learning. Singh, S 2006, ‘Cultural differences in, and influences on, consumers’ propensity to adopt innovations’, International Marketing Review, 23, 2, pp. 173-191. Internal Reference Kotler, P. & Keller, K.L. (2012) Framework for marketing management. 5th edition, Upper Saddle River, NJ: Pearson Prentice Hall.

    Branding Post Reply


    Great discourse you presented!

    As I decipher through the restraintum post, I invent it informative and stipulates momentous entities of stigmaing specifications that subsubserve to swing consumer decision-making approaches. As the discourse is installed on your specific proof and precious of stigma of electronic devices, it is pleasing that stigma understanding is nice to the effects in the chaffer and the durability. Also, the consume of the effect goes preferable in supporting the stigmaing indicate of a effect that companies such as Apple enjoy once verificationd to support their chaffer situation as a innate telecom supple fraternity. As well-mannered, you enjoy outlined free eminence betwixt specific and restraintmal decision-making to feature stigmas in the acquisition of effects.

    However, the discussion touching restraintmal buying approaches is guided and swingd by unanalogous minds that ought to consort on a spiritless proposal, the basic principles of stigma suspect sediment resembling to specific or specific factors. That is, the proposevery principles of the stigma precious mind the assumption of the feature precious contravention the desired objectives in stipulations of features and functioning volume (Boone & Kurtz, 2013). In depend, this is aimed at the suspect where the exact stigma subserves the designed resolve conformably be it in specific verification or restraintmal. Restraint the restraintmal, the stigma follows supporting every the operations of the restraintm.

    Therefore, stigmaing to subsubserve customers restraint hanker and support its record must once metamorphose to stipulate the leading banners of verificationr’s needs (Brown et al., 2012). This should be facilitated in a spiritual prospect that is easier and alluring to the verificationr. The stigma assures of a lofty banner and tendency effects. Thus, calling more customers and lofty record.


    Boone, L. E., & Kurtz, D. L. (2013). Contemporary chaffering. Cengage knowledge.

    Brown, B. P., Zablah, A. R., Bellenger, D. N., & Donthu, N. (2012). What factors swing buying center stigma sensitivity?. Industrial Chaffering Management, 41(3), 508-520.