Will be another one replies for student PDP by coming tomorrow Wednesday: By Wednesday (12 July 2017), review your colleague’s posts and respond to with feedback and suggestions for addressing their identified areas for growth and development. Be sure to explain how your suggestions should be applied and why you think they will be helpful. Yusuf Top of Form PDP Marketing is the area I have collected the least experience throughout my professional life. Terms, such as SD-Logic and co-creation of value (Kotler & Keller, 2012) were new to me. On a personal level, I can just conclude that I am a disengaged consumer who is not interested in providing any feedback to sellers/retailers through reviews, product ratings, surveys, etc. despite the repetitive ask after I purchased a product or a service. Up until now, I have considered Marketing as a push model that is just put on people (O’Malley & Patterson, 1998) to convince them to purchase something they might or might not need. In many cases, I considered that most products were not even needed, which I judged based on the quality. Hence, my conclusion heavily geared towards the paradigm that Marketers seek to create demand to sell their products only. The teachings of the module, however, helped me realize that there can be a genuine interest to co-creation of value, in particular with the example of Chef Tony Marciante (Laureate Education, 2014), who engaged in a dialog with the crowd to honestly understand what they were looking for. That very video made me reflect on how re-active of a consumer I am with my behavior of waiting for firms to deliver towards my needs without even letting them know what I truly need via providing a proper response. On a personal level, I plan to be an engaging consumer who will selectively respond to firms I care most about by leveraging designated digital platforms, such as online surveys, twitter (I don’t even have a twitter account, yet!), Facebook, etc. With that initiative, I can endorse products or firms but also help manufacturers and service providers to improve their offerings towards me or even the target segment. Such engagement will also give me a hand to experience how top companies provide “best in class” response and leverage the input provided, which I believe I can use as best practice sharing in my professional life as well. While I have a good understanding of the Consumer marketing strategies of the company I work at, I realized that I had not paid much attention to the organizational buying process that is distinct to consumer purchases. A buyer within an organization is a part of a larger decision-making unit who has corporate objectives and a process to stick to, where emotional purchases can only be a pervasive personal bias (Lovallo & Sibony, 2010). Based on my experience in the sales department of a strong brand like LEGO, I have never practiced marketing strategies towards buyers due to the already existing desire of retail partners to have the products on their shelf. Considering that I might work for a company with less brand power, I see a need to develop this particular area further to learn and understand the marketing strategies towards organizational buyers/buying centers. References: Internal: · Kotler, P. & Keller, K.L. (2012) Framework for marketing management. 5th edition, Upper Saddle River, NJ: Pearson Prentice Hall. · O’Malley, L. & Patterson, M. (1998) ‘Vanishing point: the mix management paradigm re-viewed,’ Journal of Marketing Management, 14 (8), pp. 829-851. · Laureate Education (2014) Social media conversations and crowdsourcing [Video, Online]. (Accessed: 8 July 2017). External: · Lovallo, D., & Sibony, O. (2010) ‘ The case for behavioral strategy’ McKinsey & Company [online] (Accessed: 24 June 2017) Available at: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-case-for-behavioral-strategy

    Student Reply

    Name

    Institution affiliations

    Tutor

             Date

    Yes, consumer views, comments, suggestions, and feedbacks aid in marketing. As a union, uniformly you dispose-of your emanation to your customers, then it is requisite to secure their feedback encircling the emanation. First of every, companies do referable righteous pray ce feedback ce righteous lection them; they strike on the comments. It is barely strikeing on the feedback that procure be of advantage. The comments aid the union benchmark with its competitors (Cheung & Lee, 2012). It is through the customer feedback that the dispose-ofer procure apprehend whether or referable the consumers are prosperous. Uniformly you compromise your consumers in emanation evaluation, then you are alluring further customers to your occupation. The authenticationrs procure disperse the good-natured-natured tidings to other customers if they are prosperous with your emanation. They aid marketing through engagement of perforation. It is the function of the occupation to furnish emend advice encircling a emanation. Uniformly a customer buys a emanation with feature qualities and the qualities are fib, then the union loses the customer.

    Other ways that a occupation can augmentation their marketing is by increasing customer belief. Ce stance, you can fashion online platforms where customers bestow their testimonials, and then strike on their needs. By doing this, you find the grass greener on your behalf, and customers are further agreeable with your emanation. You can as-well find singular emails to your clients and secure to apprehend how they affect encircling your emanations and services (Cheung & Lee, 2012). You can as-well supplicate them to disperse the emanation marketing by referring to other populace ce a deputation. Find confident that the email feedbacks are arranged and own a active confutation. Therefore, customer confutation and comments are very critical ce a occupation augmentation and product. The occupation supervisor should apprehend what to do with the axioms they accumulate, which message medium to authentication and what authenticationr concern do they insufficiency to ameliorate.

    References

    Cheung, C. M., & Lee, M. K. (2012). What drives consumers to disperse electronic engagement of perforation in online consumer-opinion platforms. Decision stay systems, 53(1), 218-225.