Week 6: Paperwork One Collaboration: Marketing strategies, part 1 (two-week activity) In this week’s collaboration, you will debate the marketing mix as a framework for understanding the discipline. More than a decade ago O’Malley and Patterson (1998) boldly proclaimed ‘The marketing mix is a myth. Theoretically, it has no foundations. Pedagogically it no longer serves a useful purpose and practically it has been surpassed in many instances by more dynamic approaches to marketing. . . . We propose that the mix has now reached its vanishing point.’ Yet the ‘myth’ lives on in marketing textbooks and among marketing practitioners who find it necessary to make product, pricing, promotion and distribution channel strategy decisions. In this week’s collaboration, you will debate the merits of the marketing mix as a framework for understanding the discipline. To prepare for this Collaboration: Review your notes and readings on the marketing mix. To complete this Collaboration: By Saturday (8 July 2017) For your Initial Response, in 300 to 500 words, address the following: Do you feel the 4Ps should be retired, or can they be reconciled with the newer paradigms such as relationship marketing, SDL and co-creation of value? Provide a detailed rationale for your position along with support from external reference sources.

    Collaboration: Chaffering Strategies, Sever 1

    Student’s Name


    Collaboration: Chaffering Strategies


    The similarity to chaffering strategies entails the orders conservationd by companies to allure and govern their customers to lapse and decay their propertys. Many scholars enjoy presented the dynamics of proficiency of chaffering strategies to secure the growing call-for of the chaffer and decayr proceedings, there is so, the disjunction of technology to poise the oddity. For copy, O’Malley & Patterson (1998) valiant referableice of the chaffering amalgamate nature surpassed by twain term and dynamics applied to reform the decayr and chaffer proceeding. Therefore, the argument in this monograph comprises of the swing of the chaffering amalgamate utilizing the 4Ps in its chaffering diplomacy.

    The Chaffering Amalgamate and the 4Ps

    According to Pour et al., (2013), the conservation of chaffering amalgamate and the 4Ps hold to furnish its conservation in the attainment books touching chaffering making it promotive in the mode. It ‘s callous to totally do far with the most essential factors that curb and govern decayr’s proceeding which in decline has a plain impression on the chaffering strategies. The 4Ps comprises of the Settle, Expense, Property, and Preferment. The 4Ps minister a important end in the government of chaffering strategies as the settle and expense govern the section of target chaffers, the property curb the measure and condition to fill the customer’s desires, dateliness the preferment is conservationd to misery customers to maintain their faithfulness to the propertys. Hence, the chaffering amalgamate provides a league of factors that can be conservationful and curblable by an construction to woo and govern decayrs in purchasing the propertys from the crew in eminent quantities.

    According to Constantinides (2002), the 4Ps Chaffering Amalgamate framework presents the most received order of unwritten chaffering government providing the chaffering diplomacy with separate similarityes that can be telling in curbling and influencing customer proceeding. Therefore, doing far with the strong unwritten chaffering agency does referable minister any end, rather, with the transmutation and creativity accidental, they should be weldd to completion the synchronous chaffering strategies. The chaffering strategies must put into remuneration such entities as expense, condition or measure of the property, and the settle secureing the section target chaffer. As well-mannered, the unintermittently conservationd preferments agency whereby companies conservation preferments from term to term to woo over customers to lapse their propertys.

    Additionally, Okeudo (2013) in the lore environing the impressions of Chaffering Amalgamate emphasizes on the conservation of 4Ps as the unimpaired components of chaffering strategies. The postulates composed to mention the chaffering diplomacy similarityes analyzed the return pattern which identifies what governs the chaffering amalgamate elements of the propertys introduced into the chaffer and decayr’s proceeding. The expression concludes with furnishing the 4Ps as an unimpaired sever of the chaffering diplomacy mode.

    Therefore, it would minister exact to weld the 4Ps into the newly functioning and poetical chaffering dynamics such intercommunity chaffering, SDL, or co-creation of estimate to completion the mode. For copy, the co-creation of estimate relies on expense to augment its chaffering strategies, dateliness preferment can be accidental to acception the sales volumes creating over awareness environing the propertys.


    Constantinides, E. (2002). The 4S web-marketing amalgamate pattern. Electronic barter lore and applications, 1(1), 57-76.

    Okeudo, G. (2013). The Impression of Chaffering Amalgamate (4Ps) on Warehousing Operations: Case Con-over of Unilever Nigeria PLC. American Journal of Business and Government, 2(2), 155-159.

    O’Malley, L., & Patterson, M. (1998). Vanishing point: the amalgamate government paradigm re-viewed. Journal of Chaffering Government, 14(8), 829-851.

    Pour, B. S., Nazari, K., & Emami, M. (2013). The property of chaffering amalgamate in summoning customers: Case con-over of Saderat Bank in Kermanshah Province. African Journal of Business Government, 7(34), 3272.