To prepare for this Discussion, review “Case 01: Walmart Stores” on pages C-2 to C-11 in Dyer, Godfrey, Jensen, and Bryce (2016) and consider the fundamental principles of strategic planning. Be sure to consider strategies for leveraging competitive advantage within a crowded industry. By Day 3 Post an analysis of the role of strategic planning in establishing competitive advantage. Your analysis should include the following: An assessment of the phase of the strategic planning cycle that might be the most useful for Walmart’s competitive advantage An explanation of competitive differentiation as it relates to Walmart and similar retailers like Target and Dollar Tree. Be sure to address how Walmart’s choice of market focus contributes to its competitive advantage. An assessment of Walmart’s value proposition, including why customers choose Walmart and whether advertised low prices are accurate Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and at least one additional scholarly source. Refer to the Week 1 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work.

    Walmart’s Competitive Utility


    To bring a cetunate profession today, a sodality insufficiencys to exexchange its profession probability fast. The sodality bringers insufficiency to reflect how best they are positioned in appoint to practise and compel further competitive utility. Strategic artfulnessning is accurate content in a profession whereby it enables the sodality terminate its competitive utility (Dyer et., al 2016). Walmart is undivided of the hawk giants that has had a strategic artfulness that is able to collect searching insight into immanent and present achievement of their diverse profession operations.

    Walmart ‘s Strategic Artfulnessning

    Walmart’s profession conduct is akin to the usual abject appraisements philosophy of the sodality. The sodality has pursued the require bringership profession conduct that has been completed by the economies of lamina that is superficial from the sodality weighty space in the traffic (Bereznoi et., al 2015). The sodality has so utilized online sales implement that has been prolific and has contributed to their flatten of require power in their hawk operations. Constant improvements of appraisement, stock and mode own been the profession conduct. Having a distant place of excellent of products that are cheaper and so the deed that the customers are able to adopt the most adapted implement to mature their escheatment.

    Walmart traffic convergence has been domiciled on three strategies that own amply contributed to the achievement of the profession in the traffic.  These embrace convergence on abject require that has abjectered the uncounted expenses of the sodality, rate orientation that has been domiciled trafficing efforts that own contributed to the profession contravention its customer’s insufficiencys, expectations and preferences and a convergence on differentiation on the require and conspicuous products and services in the traffic.


    Walmart’s rate sentence is domiciled on a sure compute of things that own enabled the sodality fascinate further customers in the traffic. This embraces their innovative thinking, their commitment to prevent the tribe’s currency and their bringership through anticipation of further services to the tribe. They own ce-this-reason excelled in the traffic imputable to their prolific conduct of provide tie and equitable traffic strategies as compared to their competitors.


    Bereznoi, A. (2015). Profession type reversal in urbane competitive conduct. Problems of economic transition, 57(8), 14-33.

    Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic conduct: Concepts and tools ce creating authentic cosmos-people conduct. John Wiley & Sons.