This will be the reply to be sent by tomorrow Tuesday: Participate by engaging in a discussion with your colleagues, replying to each other’s posts: Constructively critique their assessment of the 4Ps marketing mix. Remember to justify your responses. Expand upon the topic with your own insights and findings from the independent research you have done. Reflect upon ways in which your classmates’ posts may have reshaped your own views. Ask clarifying questions. stephen Top of Form Hi, I agree that it is important to incorporate the co creation of value and agree it is hard to completely do away with the most important factors that control and influence consumer’s behavior. However, the concept of 4Ps has been criticised as being a production-oriented definition of marketing, and “not a customer-oriented” (Popovic, 2006). It is predominantly a marketing management tool seen from this angle. Lauterborn (1990) claims that each of these variables should also be seen from a consumer’s perspective. This transformation is accomplished by converting product into customer solution, price into cost to the customer, place into convenience, and promotion into communication, or the 4C’s. Möller (2006) highlighted 3 key criticisms against the Marketing Mix framework, The Mix does not “consider customer behaviour but is internally oriented. The Mix regards customers as passive; it does not allow interaction and cannot capture relationships. The Mix is void of theoretical content; it works primarily as a simplistic device focusing the attention of management. The Mix does not offer help for personification of marketing activities.” He also goes on to suggest that the 7Ps framework has already achieved a high degree of acceptance and is widely more focused on as the 4p’s are better for introductory marketing. I would have to agree that it does seem to be very intrinsic in its nature and everything we have learnt seems to point towards extrinsic relationships with customers and an outward focus. While of course the 4’ps have some merit i.e price will always be important, its seems to me that the more marketing becomes about relationships and an external focus the 4p’s relevance will continue to subside. References auterborn, B. (1990). New Marketing Litany: Four Ps Passé: C-Words Take Over. Advertising Age, 61(41), 26 Möller, K. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing by E. Constantinides. Journal of Marketing Management, 22(3), 439-450. Popovic, D. (2006). Modelling the Marketing of High-Tech Start-Ups. Journal of Targeting, Measurement and Analysis for Marketing, 14(3), 260-276. Bottom of Form


    I discover your vindication presenting divers opinions touching the 4Ps by incorporating their intercharge into 4Cs. This culminates into a bright apprehension previously referable attributable attributable attributable encountered, hereafter, would strive advance straining on how they contact and rule the marketing matrix management. The outgrowth of marketing matrix comprises of separate approaches including the co-creation of rate, the interconnection marketing, and the SDL. In your vindication, you pointly convergence merely on the co-creation of rate, feeble to elucidate the other marketing matrix approaches in the coeval trade operations.

    While the first doubt emphasizes on elaborating the way of the 4Ps as a segregate of the marketing matrix management or doing separate with them, I concentrate with your views that they endure a delicate segregate of the marketing contemplation. This requires an sufficient outgrowth of the 4Ps incorporated into later phenomena used by organizations to cause a current of customers who are faithful to their consequences (Kotler & Keller, 2012). Hereafter, enhancing the possibility of developing a speaking stigma which can be sustained through power, rate, and standards. In deflect, the supply adds to the substance of the 4Ps in the co-creation of rate, an being that is delicate to most of the customers’ deportment towards consequences from any assembly.

    Therefore, the remodeling of the marketing knead entities must include the 4Ps – worth, attribute, encouragement, and consequence in the marketing management. The worth is constantly appropriate to woo customers in the point section target. Also, the attribute is promotive to lie the consequences of a assembly in a segregateicular geographical disunite. Lastly, companies must aid their consequences to cause awareness of the items they own on the market. Thus, the 4Ps endure a appropriate segregate of the marketing matrix (Rampen, 2011).


    Internal Sources

    Kotler, P. & Keller, K.L. (2012). Framework for Marketing Management. 5th edition. Upper Saddle River, NJ: Pearson Prentice HallExternal.

    Rampen, W. (2011). Sorry the 4 P’s of Marketing Framework are referable attributable attributable attributable dull. [online] Accessed from (Accessed on the 9 July 2017).