Strategy Implementation, Evaluation and Control Instructions Assignment Files Grading Purpose of Assignment Weeks 3, 4 and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is part three of the three part Strategic Management Plan addressing strategy implementation, evaluation and control. The purpose of the Week 5 individual assignment is to allow the student to discuss and explain how the strategies discussed in prior weeks are converted into implementation activities both domestically and internationally, in alignment with legal, social and ethical considerations. Furthermore, the student has an opportunity to explain and discuss how the strategic plan and implementation activities will be monitored. Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 3 of the three part Strategic Management Plan. Assignment Steps Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following: •Strategy Implementation ◦Discuss International Strategy. ◦Discuss Strategic Implementation. ◦Explain the influence of Governance and Ethics. ◦Discuss the Company Social Value. ◦Discuss Innovation and Diversification. ◦Discuss Legal limitations. •Evaluation and Control ◦Explain Strategic Metrics. ◦Discuss Key Financial Ratios. Cite at least 3 scholarly references. Format your paper consistent with APA guidelines.

    Google Inc.

    Policy Instrumentation, Evaluation, and Restrain



    Google Inc.

    Policy Instrumentation, Evaluation, and Restrain


    In policy instrumentation, Google Inc. has monstrous exigency to unite the chief flags of services and sort as per customer expectations. As a directing technology conproficiency in the earth, Google Inc.’s policy instrumentation is very-much certified by enlightened creativity and innovativeness to escort direct in the toil. Google Inc.’s strategic decisions profoundly recount to the structure of transaction functioning, global eight, and the prospects ce the technology and Internet services toil. This tractate discusses the policy instrumentation, evaluation, and restrain characteristics, regularity, and how it is certified. As courteous, a eeespecial sorrow of the council policies, ethics, and conproficiency collective esteems produce an complete part-among-among of the policy instrumentation regularity.

    Policy Instrumentation

    Google Inc.’s policy instrumentation regularity grasps a cecible exaction in determining the concourse’s dispose, result and proficiency route. In so doing, policy instrumentation regularity grasps into wholeity the ethnical supplies, financial, and organizational compressiveness to view the regularity through. This tractate enlightenedly builds from the policy produceulation regularity to be proficiency how to secure cetunate instrumentation (Vise, 2007). In dispose to perceive the liberal treatment of policy instrumentation, this tractate centrees on a difference of issues including, inside policy, strategic instrumentation, council and ethics govern, conproficiency collective esteems, alteration and shifting, and the allowable limitations undermining the regularity.   

    • Inside Policy

    The centre on Google’s inside policy leaves the trial employed to secure the conproficiency develops its compressiveness to instrument superior drawings in a generic deportment. The inside policy involves natural trailing and equipping of the ethnical supplies with the insist-upond expertise to perproduce any produce of policy in the advenient (Baron, 2003). As courteous, it is vital ce Google to perceive its avow SWOT separation drawing to achieve the liberal seize of the concourse’s inside deficits. In reverse, arrange a elucidation to establish its compressiveness to alight up visage identifying acquisitions and investments they insufficiency to instrument. Google Inc. inside policy grasps into wholeity the alignment of the concourse’s sidearm, esteem manacle, financials, and competitive habit towards the covet-term strategic drawings.

    • Strategic Instrumentation

    Google Inc. strategic instrumentation grasps into wholeity the covet-term goals and objectives of the concourse. The strategic instrumentation must emend the concourse’s competitive habit. As courteous, the strategic instrumentation bes the proficiency of the concourse’s advenient promptness to development its transaction visage, resultivity, and sort of services. Google Inc. has been on a covet lane of strategic instrumentation by increasing the customer low, result activities, global exercises, and strategic part-amongnerships.

    • Govern of Council and Ethics

    The strategic instrumentation of Google Inc. follows the concourse’s anticipation, sidearm, and advenient goals and objectives. In the strategic instrumentation, Google Inc. grasps a complete impost of the PEST separation to inproduce the apparent environment of its exercises (Baron, 2003). The PEST separation leaves the collective, economic, collective, and technological phases that are regulated by the council. The council indicates possession and exercise environment, impacting on the relief or difficulties of executing the strategic instrumentation regularity.

    Similarly, ethics is a indispensable opinion of the strategic instrumentation regularity. Ethics govern the regularity through the remuneration of the expected consequences arising from the strategic instrumentation. Also, indicate the arrangement and how correspondently the regularity is executed. Does it completely conproduce to the religions flags? If it does, the strategic instrumentation is the best. If it does referable, the regularity risks result.

    • Conproficiency Collective Esteems

    The regularity of increasing a concourse’s competitive habit and praiseworthy consummateance insist-upons a eeespecial centre and enlightened investments to the concourse’s collective esteems. Google Inc. considers its collective esteems as a nucleus existence in its strategic instrumentation. Therefore, Google Inc.’s collective esteems leave despatch, superiority, exalted-end creativity and alteration, entrepreneurial principle, and treating its employees as a source.

    • Alteration and Shifting

    A cetunate strategic instrumentation regularity in Google Inc. is courteous-certified by the concourse’s exalted alteration, creativity, and shifting culture. Google Inc. has a global symbol ce conceding the best and sort results; hereafter, affirming the concourse’s innovative compressiveness and strain. From the advertising services, Internet results and services, and the best pursuit engine in the earth – these risks are certified and stayed by gigantic alterations of the conproficiency (Ledford, et al., 2011). Google Inc. grasps shifting very seriously as its most precious dupe to maintaining its competitive habit in a ahead transfigureing and competitive earth of technology. In reverse, shifting has transfigureed the concourse’s services and results to an real plane from any other concourse.

    • Allowable Limitations

    The strategic instrumentation regularity that grasps into wholeity the allowable limitations arranges the obstacles that Google has to visage in the regularity. The allowable basis arranges ce truthfulness and wholeityability which insist-upon a conproficiency to arrange archives of whole phase they elect to chase. In this heed, innovating risks grasp a afflictive allowable exaction anteriorly it can transproduce to conproduce with the technology advancements. The plane of technological proficiency is dynamic and quick, a plane that the order does referable transproduce that unswerving, hereafter limiting the germinative of technology explanation in manifold entities. As courteous, Google Inc. strategic instrumentation regularity is scant by the allowable flags on what they betray any date they shape a landmark prosperity.

    Evaluation and Restrain

    • Strategic Metrics

    The strategic metrics that inproduce Google Inc. risks and strategic instrumentations are categorized into five obvious features. The strategic metrics of Google Inc. arranges the nucleus competencies that the conproficiency has profoundly perfected to intensifies its competitive compressiveness (Clifton, 2012). Google Inc. strategic metrics or competencies understand directership metrics, alteration metrics, heterogeneousness, technology, and services and results metrics.

    The directership metrics escort the conproficiency towards gigantic strategic objectives. The alteration metrics indicate the results and services’ sort. The heterogeneousness metrics affirm the comprehensive risk of Google Inc. results and services. The technology metrics leaves the exalted plane of technology explanationd by Google to stay its direct plane and expertise. Finally, results and services metrics leaves the sort and exalted flags of what Google offers her customers compared to other companies.  

    • Guide Financial Proportions

    The financial proportions succor impart an commoditiesual arrangement that is explanationd to irritate a concourse’s nucleus transaction by leading the financial transactions and skill. Financial proportions are a cecible existence in determining the exercises of a conproficiency in the most commodities deportment practicable. Google Inc. arranges five guide financial proportions including, gratuitous room, enrichment development, the compensation-to-sales proportion (P/S), compensation-to-earnings (P/E) proportion, and something-due-to-equity (D/E) proportion (Preis, et al., 2013).

    The gratuitous room measures the avail room from the express exercises separation. The enrichment development compares the enrichment development of a part-amongicular date to that of the corresponding determination in the former fiscal year. The compensation-to-sales proportion (P/S) shapes a dianticipation of the concourse’s dispense capitalization dianticipation despite the conclusive twelve months of enrichment period. The compensation-to-earnings (P/E) proportion offers the flag of valuation. It irritates the compensation per distribute. Finally, the something-due-to-equity (D/E) proportion compares the whole something-due to a concourse’s equity. The D/E usually impart the go-ahead to a concourse’s advenient drawings and strategic instrumentation.


    Baron, D. P. (2003). Transaction and its environment (p. 2). Upper Saddle River, NJ: Prentice Hall.

    Clifton, B. (2012). Advanced work metrics with Google Analytics. John Wiley & Sons.

    Ledford, J. L., Teixeira, J., & Tyler, M. E. (2011). Google analytics. John Wiley and Sons.

    Preis, T., Moat, H. S., & Stanley, H. E. (2013). Quantifying trading bearing in financial dispenses using Google Trends.

    Vise, D. (2007). The Google Story. Strategic Dispose, 23(10).