Quality of Life Social networking Web sites create online communities of Internet users that eliminate barriers created by time, distance, and cultural differences. These sites allow people to interact with others online by sharing opinions, insights, information, interests, and experiences. Members may use the site to interact with friends, family members, and colleagues they already know, but that they may also wish to develop new personal and professional relationships on the sites. Social network advertising uses social networks to inform, promote, and communicate the benefits of products and services, and there are several advertising strategies. Banner ads on social networks can either be displayed to each visitor to the Web site or by using the information in user profiles, directed toward those members who would likely find the product most appealing. People frequently make decisions based on input from their close group of friends and advertising and use an individual’s network of friends. Company owned social networking web sites allow users to talk about new products, services, or improvements they would like to see and the company can implement customer-submitted ideas. Viral marketing is where users pass along a marketing message to others, creating the potential for exponential growth. Many companies are using social media to advertise, collect information, or gather background on individuals. Do you think this is ethical?

    Ethics in Political Resources Marketing

    Political resources is the political of online communications through computer-mediated technology that facilitates interaction and instruction sharing. Some of these are Facebook, twitter, WhatsApp, google+, Wikipedia ETC Frequent companies are using political resources to woo over customers to their customers by providing richer customer habit. Companies so manifestation political resources to extension infamy fealty. Companies are so collecting instruction on beings to keep over acquirements environing their preferences and future can frame the products to help the customers.

    Ethical Consideration

    Companies using political resources to announce over frequently than referable compel the better datency in marketing by gathering elucidation Instruction on immanent customers. This is in straightforward permutation of the fair of retreat by citizens. Companies curious on their customers through political resources sites should be prosecuted according to the rule as it is depriving immanent customers their basic fairs. Companies are so using political resources to announce their products. This exponentially improves customer habit which can bring to over customers future over avail. This they do by using texture datents who announce products on their interest or by using their association sites on contrariant platforms. Companies using political resources keep degraded costs associated with marketing and so keep attracted over customers. This is so as frequent beings keep veritable the internet date and are concerned in political resources sites.


    Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

    Kim, A. J., & Ko, E. (2012). Do political resources marketing activities augment customer equity? An tentative examine of effeminacy guise infamy. Journal of Business Research.

    Scott, D. M. (2015). The fantastic rules of marketing and PR: How to manifestation political resources, online video, inconstant applications, blogs, fantastics releases, and viral marketing to attain buyers straightforwardly. John Wiley & Sons.