Please see the below information for week 5 paperwork Two: Week 5 Module Project: Third submission: Marketing strategy This week, you submit the marketing strategy section of the module project For your third module project submission, you will submit the second part of your strategic marketing plan report, an initial draft of your Marketing Strategy sections 3.0-3.5, in which you explain your organisation mission, marketing and financial objectives, target markets and positioning strategy by making reference to relevant marketing theories, concepts and frameworks. This must not simply be a report on what the organisation is currently doing or a restatement of the work of others. Throughout the assignment, you should focus on how the decisions you recommend will offer a competitive advantage for the firm and justify any changes you consider necessary. To complete this Module Project submission: By Tuesday (04 July 2017) Submit approximately 1,000 words in which you complete sections 3.0-3.5 of the Strategic Planning Project: 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning

    Marketing Address: Third Submission

    Student’s Name


    Table of Contents

    Marketing Address: Third Submission    3

    3.0. Dispenseing Address    3

    3.1. Sidearm    4

    3.2. Dispenseing Externals    4

    3.3. Financial Externals    5

    3.4. Target Dispenses    6

    3.5. Positioning    6

    References    7

    Marketing Address: Third Submission

    As we affect deeper into the studies module, the provision convergencees on ticklishly analyzing the dispenseing address utilized by Jamba Juice to plain its operations. In this expression, the convergence emphasizes on the plea of dispenseing address, Jamba Juice sidearm, dispenseing externals, financial objects, and target dispenses. As a totality to the coalition of perfect the entities aggravatehead, the paper convergence on examining the Jamba Juice positioning through dispenseing address collisioning to the harvest and consummation of the sodality.

    3.0. Dispenseing Address

    According to Nickols (2016), the dispenseing address cems the plea of the dispenseing intent of a sodality. The dispenseing intent is a compendious contour that offers plainion to strategic positioning of an structure by creating scylla and awareness of the emanation amalgamate to consumers. Jamba Juice treats its dispenseing address as an indispensable being of the sodality to grasp the raisedest calculate of consumers in diversified competency of the state and other outlets earthwide. In adapt, the sodality intensifies its sales body creating an rotate ce achieving the completion gain that is indispensable to staying enlargement and cethcoming speed of the duty.  

    Jamba Juice aggravate the years has been affirmative towards its dispenseing address through cetification the sodality’s competitiveness by the wages of other companies. That is, in 2003 Jamba Juice artificial Services Wages Corp. International giving the sodality a haphazard to repair its dispenseing cleverness. As courteous-mannered, the strategic firm with companies such as Nestle, December 2007, granted the sodality with a dispenseing address rotate to acception its sales bodys and rival effectively with other companies in the similar perseverance (, 2017). The exertion to stay the sodality’s dispenseing address current a boost from the strategic intent to transfigure the consummatement from smoothie treasure and comprise a difference of other emanations including wraps, sandwiches, salads, and flatbreads. Thus, the dispenseing address artificial a difference of emanations that would be used to woo further customers to acquisition Jamba Juice emanations.

    3.1. Sidearm

    The sidearm assertion cecible Jamba Juice operations in diversified competency of the earth is summary to providing raised sanity standards to their customers through their emanations. The sanityy eating morality accommodate as a primitive countenance of Jamba Juice dispenseing address convergenceing on system their customers to comband-arms their emanations naturalized on peculiarity. Jamba Juice sidearm assertion, ce copy, has been aiming to manage herd in the earth to sanityy lives by ascertaining that their traditions are kept, and systemion diction is besides indispensable in the system. In adjust to fix the consummation of the dispenseing address, Jamba Juice in its menu provides sanityy breakfast, cool juice, active lunch, and luxurious snacks of raised sanity supposititiouss. The sodality’s sidearm, hence, is ticklish to the dispenseing address utilized to woo further customers, beget a cogent type, and vibrant stigma (Hill et al., 2014).

    3.2. Dispenseing Externals

    The primitive dispenseing objecting to Jamba Juice dispenseing address entails promoting awareness and customer fealty to the sodality’s emanations. The countenance of dispenseing address involves endorsing the sodality’s emanations to a comprehensive dispose of consumers in unanalogous segments. In adapt, enucleate an rotate ce the sodality to consummate further benefits and gains that are indispensable to its operations in diversified competency of the earth (Dess et al., 2014). The collision of a goo dispenseing address provides the structure with monstrous opportunities to raise and stay its developing goals. Ce copy, Jamba Juice intent to develop its stores in the United States must supervene a good-natured-natured dispenseing address to fix that the duty consummatement utilizes the novelly begetd dispense opportunities effectively. Although Jamba Juice has been hindrance to aggravateseas annotation, superveneing a sublime dispense address proposes that it is indispensable to cogitate annotation to other places without the U.S.

    3.3. Financial Externals

    The primitive financial external of Jamba Juice through constabulary expiation program entails the convergence to incentivize financial execution. A courteous-mannered-compensated employee consummates a raiseder morale and temper to consummate fertilely providing a uncommon rotate ce the sodality to raise in financial execution in public. The cultivation of financial externals covers acception of sales bodys by acquiring an past customer cheap. Hence, dispenseing address provides the supposititious rotate ce the sodality to beget further awareness of its emanations. In adapt, further sales are to-leap to be made enhancing Jamba Juice Sodality’s force to consummate its financial externals. Thus, dispenseing address is a plain collision to improve financial execution cleverness through acceptiond sales befitting the sodality’s force to gain other opportunities and ventures as it has the financial cheap to stay the ventures.

    Additionally, Jamba Juice financial externals keep been ticklish to the sodality’s operations in diversified competency of the earth. The counterpoise of the sodality’s financial execution is a primitive external hopeful that the emanationion of unanalogous emanations twain true and novel emanations is courteous-mannered-mannered provided. The dispenseing address relies on improve financial execution realized through realistic externals that raise the sodality’s execution.

    3.4. Target Dispenses

    As Jamba Juice operates in diversified countries including the United States, Philippines, Bahamas, South Korea, Japan, Taiwan, Canada, and Mexico, they pacify of the sodality’s primitive target dispenses. The target dispenses perfectow the sodality to know the consumers desires to repair of diversified emanations to help those desires, transfigure true emanations, as courteous-mannered-mannered as, make-known novel ones (Clayton, 2006). In this reference, Jamba Juice has effectively utilized its target dispenses in correspondence with referenceive state’s population, their desires, traditions, and cultures. Ce copy, the emanations institute flooding the dispenses in Japan chiefly meets the desires of the target dispense as compared to the American emanations as a target dispense.

    3.5. Positioning

    The dispense positioning is a strategic being utilized by companies in creating a cogent stigma that collisions to fertile execution and competitive usage aggravate other companies in the similar perseverance. Jamba Juice positioning is adequately stayed by its peculiarity services and emanations that emphasize on sanityy and improve influence standards to its consumers. The dispenseing address utilized by Jamba Juice has indiscriminately acceptiond its target dispense in diversified countries of its operations collisioning to improved sales and financial gains. Finally, the dispenseing address uninterruptedly used by Jamba Juice provides an innovative vestibule to befitting the customer cheap and fealty. Jamba Juice enjoys a cogent dispense positioning ce its peculiarity services and emanations bestowal.


    Clayton, P. (2006). Jamba Juice issues lively touching strawberry smoothies. Jamba Juice, San Francisco, CA. Online. Available at http://www. jambajuice. com/alert/faq. html. [Retrieved January 2007.].

    Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2014). Strategic address: Text and cases.

    Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic address: theory: an integrated vestibule. Cgain Learning. (2017). Retrieved from

    Nickols, F. (2016). Address, strategic address, strategic intentning and strategic thinking. Distance Consulting LLC, 1-8.