Please see below for the reply that i just get from the system. The system having some problem so just able to log in now. To complete this Collaboration: Continue to participate by engaging in a discussion with your colleagues, replying to posts. In your discussion: Consider the ethical challenges that are faced by marketers in making decisions about their product/pricing offerings, their channel strategies and their integrated marketing communication programmes. How does unethical behaviour impact consumer and partnership relationships, as well as the co-creation of value? Reflect on factors that should cause an organisation to follow ethical and socially responsible business practices in this highly interconnected world of 24/7 news and social media. Explain how each factor might influence an organisation to act responsibly. Do you feel that there is a bottom-line case to be built for organisations embracing corporate social responsibility (CSR) or that their primary concern should be for achieving objectives for profit, growth etc without regard to the social consequences? Justify your position with evidence from the readings and/or independent research. Reply comment one: Here is an entertaining yet thoughtful overview on the concept of corporate social responsibility that you may wish to view as we continue our collaboration discussions in Week 7 What is Corporate Social Responsibility (CSR)? Reply comment Two: Halima Top of Form Week 7 Collaboration Hello class, In the current business environment, it is of utmost importance for organizations to understand the actions that they take regarding their organizations know whether it ethical or unethical for their consumers and stakeholders entirely. Consumers manner of behavior and perception have a lot to do with organizations brand image which in turn can either affects an organization positively or negative with regards to their purchase decisions. (Shwarts & Carroll, 2008). Some of the issues that are not related to brand image can actually affect an organization such as accusations, labor disputes and challenges related to that. Most of the stakeholders that are involved in an organization take into consideration, the ethical behavior and social responsibility that organizations are involved in when choosing an organization to work with. In most instances, when an organization faces ethical issues, the brand name and image suffers the most ( Muller and Whiteman, 2009). A good example is the case of Enron scandal when the top management got involved in some unethical activities, and not only the company but the brand has also suffered greatly. That is why Shwarts and Carroll are of the opinion that the brand of a company is very delicate and whatever happens to the company automatically affects the brand. Consumers want the best brand product, and sometimes they might feel that they are acting in ethical manner by patronizing organizations that do not act ethically. As I mentioned earlier, the unethical behavior of an organization can affect how consumers perceive a product and service which can impact either positively or negatively to a particular product/service and its brands ( Huber et al, 2010). A bad perception of a brand image, can affects an organization negatively and will subsequently lead to failure. Because of consumers complain especially in the social media and all that, organizations tend to loose their brand name and image and subsequently their name been destroyed( Muller and Whiteman, 2009). While unethical behavior breaks the trust between organizations and their consumers and partners, it will impact negavtively to the co-creation of value since the consumers and partners will not feel comfortable with the brand name and image anymore. Customers and partners will not co-create value because of lack of trust and loss of sense of belonging with the brand and can also actually affect their potential customers. Factors that Can Influence Ethical Business Practice External environmental factors are likely the ones that will affect the ethics and social responsibility of an organization. It is worth note taking for organizations to understand the social responsibilities and needs of of their host community. ( Muller and Whiteman, 2009). Because of widespread of information technology and the internet, social pressures prompt organizations to act in an ethical manner or face the wrath of the public which in turn can actually destroy a brand image. Factors that affects organizations brand image as a result of failure to adhere to ethical manner may include Ethical Transformation: Organizations that have significantly change on the way they operate unlike before because of how news and words spread in social media quickly. There are certain rules and guideline that has been put in place to promote more ethical behaviours from organizations all over the world. Increasing competition: Because of the competition everywhere, organizations are constantly involved in good ethical practice in order to stay ahead of their competitors. We have seen that in recent years, organizations have improved their involving with corporate social responsibilities and being friendly with their host communities.( Hubert et al, 2010). It even got to the extent where they employ the locals to motivate the host communities and to also feel free with them. The Internet Revolution: The internet has tremendously helped consumers to understand some of the unethical behaviors that organizations involve in, and they must be socially responsible for their host communities ( Miller and Whiteman, 2009). Boycotts: Because of an improved communication and circulation of information, of when and how things happens, there is an increase in a speedy mobilization of boycott for the organizations in their host communities to make the organizations reconsider their social or rather their unethical behavior. Importance of CRS over Profitability As we all know, organization are now more socially responsible to their host communities. Even though the main aim of every business is to make profit, and use different strategies that ensures that its activities impacts positively on the society in which they operate in ( Grappi et al, 2013). In my opinion, organizations tend to lose their customers when they focus only on profit making and ignores CSR. This leads to loss of customers, lack of confidence by the community where it operates, bad employee perception, and low partnership relationship with top partners, which will then affect the profitability in the longrun. For the past few years, the most successful and wanted busineses are in existence to give back to the society rather than making tremendous profit. They usually use their resources, power and influence to tackle both social and environmental problems of their host communities. According to some studies, socially responsible organizations give sustainable model of business as well as improve employee satisfaction, good marketing strategies, customer loyalty, good brand image, richer partnership and many more. External References Grappi, S., Romani, S. & Bagozzi, R., 2013. Consumer response to corporate irresponsible behavior: Moral emotions and virtues. Journal of Business Research, 66 (10), pp.1814-21. Huber, F., Vollhardt, K., Matthes, J. & Vogel, J., 2010. Brand misconduct: consequences on consumer-brand relationships. Journal of Business Research, 63(11), pp.1113-20. Muller, A. & Whiteman, G., 2009. Exploring the geography of corporate philanthropic disaster response: a study of Fortune Global 500 firms.Journal of Business Ethics, 84, pp.589-603. Schwartz, M. & Carroll, A., 2008. Integrating and unifying competing and complimentary frameworks: the search for a common core in the business and society field. Business and Society, 47, pp.148-86. Bottom of Form

    Student Reply


    Institution affiliations



    Today, profession ethics are centre elements coercion a profession achievement. We are in a global cosmos-people where there is the internet, and the instruction is unclosed to everysingle in the cosmos-people. Therefore, profession should be attentive encircling the instruction they communicate to their customers on the web. False advertising and injustice pricing of emanations could transfer to dispense need or consequences. Customers are now sensible of misleading instruction and can straightway noise an unintellectual profession action (Crane & Matten, 2016). Profession has to procure punish instruction and prices or qualities of their emanation and services conjuncture advertising. A Profession should elude stereotyping, subliminal messages, collective paradigm instrumentation, assailable assembly, and post-purchase disagreement. Need to which the profession may be punished by advertising watchdogs. The consumer consequences influence be bitter besides.

    Factors that accomplish producer a profession to prosper intellectual responsibilities in the interconnected 24/7 cosmos-people apprehend customer changes in action and situation. Innovating strategies coercion innovating times possess created consumer changes and reactions. Companies accomplish possess to understand and compound to the client changes. They accomplish be coercionced to be intellectual in handling the transitional customers to celebrate its achievement. Online shopping is another constituent to opine (Crane & Matten, 2016). Customers are now getting zealous in the online shopping profession. It is the province of the audience to penetrate into the e-commerce profession and procure intellectual services to its customers. A medley of brands from incongruous companies is now helpful to complete the customers. Therefore, customers possess a cherished to find among which emanations and professiones to verification. This difficult substance among companies has made them action ethics to keep customers.

    I gard organizations should comprise collective province (CSR). They should referable be use or augmentation oriented simply. If they do referable opine collective ethics, then they influence facilitate customers, or their professiones influence miss. There are sundry competing firms in the cosmos-people today competing coercion selfselfsame clients (Crane & Matten, 2016). If a profession is a use and augmentation oriented outside collective opineations, then it accomplish miss. Profession should opine the customers rob and referable instrument them to find uses. A collective province profession accomplish possess a fortuity to increase faster than single outside.


    Crane, A., & Matten, D. (2016). Profession ethics: Managing oppidan citizenship and sustainability in the generation of globalization. Oxford University Press.