Please find information below for week 7 paperwork one: Week 7 Collaboration: Marketing strategies This week, you continue to explore marketing strategies, moving from micro to macro strategies For this week’s collaboration, you will continue to explore marketing strategies, moving from micro strategies such as relationship marketing to macro strategies such as corporate social responsibility (CSR). You will consider why organisations choose to pursue ethical business practices and the potential impact of marketing on individual and societal well-being. Finally, you will submit a summary of the entire two-week collaboration. To prepare for this Collaboration: Review your notes and readings on social marketing and corporate social responsibility (CSR). By Wednesday (19 July 2017) For your Individual Summary post a summary of approximately 250 words of what you have learned from this Collaboration, addressing the following questions: How has your opinion of marketing’s role in society changed based on this collaboration? How have your interactions with your colleagues affected your initial attitudes toward this topic? Submit your Individual Summary to Turnitin and to the Collaboration forum. Readings Journal Crane, A. & Desmond, J. (2002) ‘Societal marketing and morality’, European Journal of Marketing, 36 (5/6), pp. 548-569. Journal Lazer, W. (1969) ‘Marketing’s changing social relationships’, Journal of Marketing, 33 (1), pp. 3-9. Journal Sheth, J.N. & Sisodia, R.S. (2005) ‘A dangerous divergence: marketing and society’, Journal of Public Policy and Marketing, 24 (1), pp. 160-162. Optional Resources Journal Caudill, E.M. & Murphy, P.E. (2000) ‘Consumer online privacy: Legal and ethical issues’, Journal of Public Policy and Marketing, 19 (1), pp. 7-19.

    Collaboration: Marketing Strategies

    The argument I collaboration has redundant diverse insights and laid down examples of the applications of marketing’s role in the sodality. In shape, this has had deepseated bias my discernments of the marketing’s role in the sodality. In the precedent discernment, I merely perceived marketing as a discriminating existence to influencing decision-making in the kind of products and items we controlfeiture. Marketing bias on the sodality revolves about the manner and how it is effected to purpose the planned results (Crane & Desmond, 2002; Sheth & Sisodia, 2005). The purpose does not attributable attributable attributable merely vindicate the resources rather it is a indicative disunite that calls control ghostly standards being applied and the incorporation of corporate collective obligation. Thus, influencing the sodality to confidence the products from the gang and plant a forcible mark.

    The arguments on this subject-matter and interactions with colleagues feel been illuminating to drop buoyant to manifold discernments of how marketing is effected. The sodality confidence on marketing approaches requires an in-depth brains to indicate what is of the leading estimate to target section affording co-creation of estimate and maintenance of the service-dominant logic to siege the round. In this affect, marketing relies on planting a forcible homogeneity among the companies and the consumers that afford a liberal brains and faithfulness to each other (Caudill & Murphy, 2000). The interactions feel biasd my discernments to estimate perfect existence of marketing, especially the consumers as the solution to achieving organizational augmentation and harvest through increased sales.

    References

    Internal Sources

    Crane, A. & Desmond, J. (2002) ‘Societal marketing and morality’, European Journal of Marketing, 36 (5/6), pp. 548-569.

    Sheth, J.N. & Sisodia, R.S. (2005) ‘A dangerous divergence: marketing and sodality’, Journal of Public Policy and Marketing, 24 (1), pp. 160-162.

    External Sources

    Caudill, E.M. & Murphy, P.E. (2000) ‘Consumer online privacy: Legal and ghostly issues’, Journal of Public Policy and Marketing, 19 (1), pp. 7-19.