Marketing Strategies Marketing is a very important function with any business and is defined by the American Marketing Association as; “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen’s terms, marketing is everything you do to promote your company’s product and services to potential customers. Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business. The requirements below must be met for your paper to be accepted and graded: Write between 500-750 words (approximately 2-3 pages) using Microsoft Word. Attempt APA style. Use the APA Resources in your course for guidance. Use font size 12 and 1″ margins. Include a cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. The textbook, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material must come from sources such as scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

    Marketing Strategies

    Student’s Name


    Professor’s Name



    Argos treasury is a brick and Mortar Company that entireows issue and labors sold by the third plane to be calm in a brick-mortar location. It entireows customers take their issues at their opportunity and they do referable bear to halt control donation at abode (Heinze, & Hu, 2006). Argos has solderd eBay with is an electronic e-commerce intercourse. It entireows customers to treasury online and acquire deliveries at abode. In Argos garner, clients can bribe online and sum their issue at their admit opportunity occasion.

    Argos treasury has transformed into a intention. Many customers are now disposeed and distracted to scrutinize the garner. The treasury has preferable client labors, plenty issue scholarship from the employees and the balanceentire behold are exceedingly fascinating to the customers. The primitive collision and behold control concern matters a hazard. Once you dispose past customers into your treasury, then your concern sales go up, and your concern is furtherd (Steinfield, Adelaar & Liu, 2005). The best method to dispose customers is the fascinating beholds, command signage, and efficacious branding. A heavy behold or collision discountenance customers from scrutinizeing your treasury. Furthermore, Argos has taken an extra mile in trading its staff member’s command customer labor. It has seen its employees as specialists in issue and labor supply. Scholarshipable staff with command customer labor transforms your concern into a intention, and customers impress convenient and affect scrutinizeing your concern.

    Argos treasury has past afore and adopted distinct gregarious resources sites affect Facebook to negotiate its issues. It grants easy incentives, hired advertisements, esoteric resources offers, grantaways,  issue updates, pays control taste and subjoined its concern, and it is makes a odd shaft on Facebook weekly and it has fund to the plan control a quittance (Heinze, & Hu, 2006). It has besides maintained professionalism. This diplomacy has disposeed past customers to the Argos treasury. It has besides attended real clients and conquer hold to dispose past targeted customers. In today’s concern, verification of gregarious resources is an induced component in brick and mortar negotiateing.

    Argos verifications database negotiateing control its customers. It verifications a virtual customer database to breed retired communications to further their issue and labors. Verification of this database diplomacy has aided the Brick and Mortar Company to extend speedily. The customer database vestibule works uniquely. The likelihood of selling your issue and labors to an real customer is eighty percent period the possibility of selling your issue to a odd customer is twenty percent (Steinfield, Adelaar & Liu, 2005). Therefore, having a client database conquer grant you the command to unite with your real customers. As a product, you conquer acquire eighty percent of your enrichment. The database technique has furtherd Argos treasury. The garner sums customer emails, addresses, and phone aggregate. It then unites personally to each customer and aids further their issues and labors. The customers take emails, messages and phone calls undeviatingly from the treasury and they are urged to aid negotiate Argos issues.

    In quittance, Argos has collaborated with eBay so as to frame entire the advantages of twain an e-commerce intercourse and brick and mortar vend concern. The clients affect the benefits of twain e-commerce intercourse and brick and mortar vend. The Argos treasury has catholicly benefited from this consortment, and it has gradmit tremendously balance the definite decade. Entire brick-and-motor vend concern should solder this diction of construction intercourse to affect liberal benefits of negotiateing strategies.


    Heinze, N., & Hu, Q. (2006). The disconnection of urbane construction intercourse: A longitudinal consider of catholic American companies. International Journal of Information Management, 26(4), 313-325.

    Steinfield, C., Adelaar, T., & Liu, F. (2005). Click and mortar strategies viewed from the construction: a pleased segregation of features illustrating integration betwixt venders’ online and offline intercourse. Electronic Negotiates, 15(3), 199-212.