M6D2: Changing the Face of Journalism Module 6 According to the Alliance for Audited Media (an organization devoted to tracking print media circulation numbers), newspaper circulations in the United States fell almost 9% from 2009 to 2010. These numbers have been on a steady decline for several years. Print media is expanding into digital media and are focusing on mobile content. A 2012 survey showed that 90% of publishers responding to the survey had mobile content and the remaining 10% plan to begin distributing mobile-optimized content within the next 12 months. (AAM’s 2012 Digital Publishing Survey, p5. http://www.auditedmedia.com/media/182933/aam2012survey.pdf) Prepare for your discussion post by reading the pdf of the AAM’s 2012 Digital Publishing Surveyaam2012survey(1).pdf Next, you should listen to this recent panel discussion that focuses on the August 2013 sale of the Washington Post, one of the most respected newspapers in America to Jeff Bezos, the CEO of Amazon. The site provides a pod cast link and a transcript of the discussion. http://thedianerehmshow.org/shows/2013-08-06/sale-washington-post-and-future-print-journalism In our digital society is print media still relevant? Why/why not? Can you imagine a time when “broadsheets” will no longer be available? Explain your answers with reference to the reading and viewing materials required for this module. Reply to two of your peers, discussing whether you agree or disagree with their posted viewpoints. Explain and justify your responses by referring to the concepts and vocabulary you’ve learned from reading the text and watching the lectures. Evaluation Criteria Your initial post should be at least 250 words and must substantively integrate the assigned readings from the module with proper APA style formatting. For assistance with APA style formatting, visit the Library or the Excelsior OWL. Your initial post is due by Thursday at 11:59 PM EST. Your responses are due by Sunday at 11:59 PM EST. After you have posted, read through the postings of your peers. Choose (at least) two of your peers’ posts to respond to. The posts you choose to respond to do not necessarily have to be classmates’ initial posts. Each response to a peer should be (at least) approximately 100 words in length and should contribute to the discussion in progress. All responses to classmates should be substantive. That is, they should go beyond simple agreement or disagreement with classmates’ posts. Also, be sure that your responses are respectful, substantive, and consistent with the expectations for discussion, as stated by the prompt. Be sure to monitor and respond to feedback to your major thread post throughout the module. Be sure also to reply to your classmates’ postings and that your responses are within the designated due dates for this discussion activity. Please direct any questions you may have to your instructor. See the Course Calendar for due dates for posts and responses. Consult the Discussion Posting Guide for information about writing your discussion posts. Be sure to check your work and correct any spelling or grammatical errors before you post it. When you are ready to post, click on the “Create Thread” button for a new thread or “Reply” to respond to a previous post. Then, copy/paste the text from your document into the message field, and click “Submit”. Discussions are worth 25% of your final grade and are assessed using the SLA Discussion Rubric. Review the rubric carefully so you understand how you will be graded. Rubrics can be found within the Start Here – Course Information area.

    M6D2: Changing the Face of Journalism

    In our digital company is stereotype instrument calm?} pertinent? Why/why referable attributable attributable?

    In the read and professional tidings anchors’ sight, the wrangle touching the prospects of stereotype instrument in the digital bound elicits diversified arguments to its advenient. The lore produced in a similarity of nine European countries with similar technological progressions and entity of irrelative cultural disparities in the company finds that extricate rates disagree momentously. In most societies in Europe has shown a resilience of the stereotype instrument avail in the message toil grasping a multiform interview (Nossek, et al., 2015). On the other artisan, based on surveys carried extinguished in North America and faculty of Europe shows a drastic extricate in stereotype tidingspaper readership causing a momentous descend in proclamation altogether (Franklin, 2008). The examine shows that most of the proclamation keep shifted to online-only editions where most of the interview confide their span.

    However, it’s rigorous to enucleate stereotype instrument extinguished market referablewithstanding the progression of technology ushering in the digital bound. In the conceptualization where stereotype instrument has balance flooded with advertisements and marketing posts from the construction, the stereotype instrument is a enough extinguishedlet to grasp extinguished to the interview (Nossek, et al., 2015). Also, the lection proof offered by stereotype instrument is greatly ameliorate compared to the digital interruption that in some cases referable attributable attributable attributable factual, e.g., political instrument interruption (Vyas, et al., 2007). Therefore, it’s rigorous to presume a span when “broadsheets” are no longer advantageous. The company and diversified cultures accomplish regularly resemble a momentous role in ensuring the stereotype instrument abide pertinent.


    Franklin, B. (2008). The advenient of tidingspapers. Journalism Studies, 9(5), 630–641.

    Nossek, H., Adoni, H., & Nimrod, G. (2015). Instrument Interviews| Is Stereotype Really Dying? The State of Stereotype Instrument Use in Europe. International Journal of Message9, 21.

    Vyas, R. S., Singh, N. P., & Bhabhra, S. (2007). Instrument dismemberment effect: Investigating the collision of Internet on tidingspaper lection manners of consumers. Vision: The Journal of Business Perspective, 11(2), 29–40.