M6D1: A Blogger in Our Midst Module 6 In this unit, we will be discussing the impact of media and the changing face of journalism and public relations. Every month, the Harvard Business Review publishes a case study to help executives think through how they would respond to a specific situation. In this activity, you will examine how social networking impacts the world of public relations and how corporations must respond or fail. Begin by reading Halley Suitt’s case, “A Blogger in Our Midst,” which looks at what happens when the CEO finds out one of his employees is blogging about the company without his knowledge. Suitt, H. (2003). A Blogger in Their Midst. Harvard Business Review, 81(9), 30-40. After reviewing the case study, create a discussion post based on the questions below. Remember to apply what you learned from this week’s readings to your response. From a public relations perspective, what should Will Somerset do about Glove Girl? Based on the case, express whether Glove Girl has the skills and expertise required for 2015, discussed by the Institute for Public Relations. How does one distinguish between blogging as journalism, blogging as public relations, and blogging as advertising? Reply to two of your peers, discussing whether you agree or disagree with their posted viewpoints. Explain and justify your responses by referring to the concepts and vocabulary you’ve learned from reading the text and watching the lectures. Evaluation Criteria Your initial post should be at least 250 words and must substantively integrate the assigned readings from the module with proper APA style formatting. For assistance with APA style formatting, visit the Library or the Excelsior OWL. Your initial post is due by Thursday at 11:59 PM EST. Your responses are due by Sunday at 11:59 PM EST. After you have posted, read through the postings of your peers. Choose (at least) two of your peers’ posts to respond to. The posts you choose to respond to do not necessarily have to be classmates’ initial posts. Each response to a peer should be (at least) approximately 100 words in length and should contribute to the discussion in progress. All responses to classmates should be substantive. That is, they should go beyond simple agreement or disagreement with classmates’ posts. Also, be sure that your responses are respectful, substantive, and consistent with the expectations for discussion, as stated by the prompt. Be sure to monitor and respond to feedback to your major thread post throughout the module. Be sure also to reply to your classmates’ postings and that your responses are within the designated due dates for this discussion activity. Please direct any questions you may have to your instructor. See the Course Calendar for due dates for posts and responses. Consult the Discussion Posting Guide for information about writing your discussion posts. Be sure to check your work and correct any spelling or grammatical errors before you post it. When you are ready to post, click on the “Create Thread” button for a new thread or “Reply” to respond to a previous post. Then, copy/paste the text from your document into the message field, and click “Submit”. Discussions are worth 25% of your final grade and are assessed using the SLA Discussion Rubric. Review the rubric carefully so you understand how you will be graded. Rubrics can be found within the Start Here – Course Information area.

    M6D1: A Blogger in Our Midst

    The occurrence involving the Glove Girl is a confused drudgery to touch amid the structure’s outskirts. There lacks any indurated mode to managing the occurrence involving the Glove Girl as either seems to implicate the other (Chang & Kao-chi, 2008). On the individual laborer, Will Somerset would avail to aggression the Glove Girl and subjecting the blogger to lawful products. In rotate, this answers to be extravagant authentication of rule that would caauthentication the structure as if it’s suppressing counsel to the gregarious encircling its practices. The gregarious would, control-this-reason, set-out distrusting the sanity structure.

    On the other laborer, the CEO would select to hold the Glove Girl into their gregarious kindred function. In rotate, the blog would promptly betray its accuracy as it would answer to be manipulated to support barely that which favors the structure. Glove Girl should hold its anonymity and anarchy to restrain its accuracy (Viégas, 2005). Control-this-reason, the best caauthentication of renewal would be to secure that the gregarious kindredhips function employ more on the gregarious resources to distribute counsel touching the hospital, elucidate its openness and self-reliance in its practices. In rotate, this would outstep the counsel Glove Girl disseminates as a clandestine becaauthentication it would already be made gregarious.

    The occurrence resolution of the Glove Girl asserts that she has the skills and expertise insist-upon control 2015. The sourcing of likely counsel, group suite on the gregarious resources, and informing the suite is the foundation of likely expertise and skills (Suitt, 2003). Glove Girl asserts total these by restraining her anonymity and providing adequate counsel to the gregarious.

    The is a obvious succession betwixt blogging as journalism which involves providing counsel and intelligence encircling happenings in the earth as it happens. Blogging as a gregarious kindred platform entails making gregarious onsuccession counsel of the best practices of an structure. The blogging as an advertisement champions control the benefits of bigwig through providing inviting counsel encircling the point sight.

    References

    Chang, H. C., & Kao-chi, Y. (2008). Clarifying the difficulties and conduct of blogging.

    Suitt, H. (2003). A Blogger in Their Midst. Harvard Business Review, 81(9), 30-40.

    Viégas, F. B. (2005). Bloggers’ expectations of secrecy and accountability: An moderate scan. Journal of ComputerMediated Communication10(3), 00-00.