E-Commerce for companies. Faculty of Business and Law Assignment Brief Module Title: Management of E-Commerce Assignment Number and Weighting CW 1 50% Module Code: Assignment Title E-Commerce Adoption Release Date: 29/01/2018 Module Leader Submission Date/Time: Submission Time and Place: Submission through Turnitin ONLY Assessment Information Assessment Information This assignment is designed to assess learning outcomes 1, 4 and 5 and accounts for 50% of the overall module mark. The primary aim of the assignment is to enable you to better understand the key benefits and implications of E-Commerce for companies. The Task As an E-Commerce consultant, you are asked to prepare a report of 2250 words (+/- 10%) on an E-Commerce solution for FreXs Ltd. Your aim is to persuade the company’s owner to adopt an E-Commerce strategy and invest in Information Technology (IT) more extensively to automate its business activities/processes. Your work should therefore address at least the following: How can E-Commerce adoption help FreXs Ltd with its future expansion plans? What would be the key challenges for the company if decided to adoption an E-commerce strategy? Case Study – FreXs LTD FreXs Ltd is a family owned retailer, which was found in 2010 by James Anderson. The company started out as a single shop, but has grown over the past six years to encompass 25 different shops in London. The company is continuing to grow and is planning to open 10 more shops next year: 6 shops in Coventry and 4 shops in Birmingham. Initially the company supplied only locally sourced fruit and vegetables, but over the years it has sold an ever wider range of fruit and vegetables as well as flowers, bread, biscuits, milk and so forth. As the company has expanded, it has invested in its own warehouse but the perishable nature of much of what it sells means it relies on daily deliveries or trips to the wholesalers. Altogether, the company employs 100 people; 85 work in the 25 shops, 10 in the company’s own warehouse, and 5 in a small head office that responsible for managing the business financial accounts as well as dealing with the customers’ enquiries. The owner of the company retains an active role in the business, primarily moving stock between the shops so that none of them run out of essential items such as potatoes and setting prices so that items sell before they perish. Considering the company’s future expansion plans, it is expected to open another warehouse and hire more employees in order to run the business smoothly. The company does use Information Systems (IS) in some of its activities. Customers pay at electronic tills, and the company has a basic website that lists the location of its shops. Some suppliers and customers have tried to persuade the company to use technology more extensively, but the owner-founder has resisted because he is unsure about how his business can benefits from IS. He is aware that other small retailers have begun to use technology, to settle their accounts as well as to collect data so that sale figures and trends can be analysed, but is concerned that the widespread use of technology would require lots of investment as well as extensive training of his staff. Criteria for Assessment This table details the weightings of the five criteria by which your work will be assessed. Criteria % Clear understanding of how E-Commerce can help the company with it’s future expansion plan. 45 Appropriate identification and understanding the many challenges that may face the company when implementing an E-Commerce solution AND how the company can overcome these challenges 35 Evidence of reading, use of resources and research 10 Accurate citations and referencing 5 Report structure and presentation 5 Total 100% Please refer to the Marking Scheme below for information on how work is assessed and graded. Learning outcomes assessed by this coursework: To analyse various theories, Frameworks and applications of E-Commerce To examine the challenges and opportunities of E-Commerce To understand various issues and difficulties facing organisations who adopt an E-Commerce business model. Word Count The word count is 2250 There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations, but excludes the final reference list and appendices. How to submit your assessment The assessment must be submitted. No paper copies are required. You can access the submission link through the module web. Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work. All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero. The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at Students MUST keep a copy and/or an electronic file of their assignment. Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites. GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT Plagiarism As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. I You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle. Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Academic Personal Tutor or a member of the course team. Return of Marked Work You can expect to have marked work returned to you insert date here (15 working days for level 1 and 2, 10 working days for level 3 and M level). If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.


    In the introduce period, progression in technology has led to the separation of diverse things globally future making communion quiet. The concept of E-trade has supposing a possible platfashion regulate public opportunities and harvest of vocation amid the communion. Primarily, the E-trade does referable barely prepare an special with instruction regulate academic purposes, yet it has aptitudeed recognition in the literature of talentednessful vocation strategies and making disclosed policies. Typically, E-trade is referred as vocation negotiations which institute of vary, translate, selling and buying of consequence and benefits by using the internet to grant basis electronically. The settled activities which are performed using the e-trade effectuate of cancelment of progenys and benefits, procurement, list regulate, customer aid, negotiation regularity and verification. An stance of e-trade is when a customer verifications a faith card to shove cancelment regulate entire the consequence and benefits lapsed online. The elaboration conquer stipulate in-depth insight on the concept of E-commerce, its impression in the negotiate, the dares and benefits of using the E-trade and finally on the theories that interpret E-commerce.

    Currently, the e-trade rule has been intertwined with the strategic plans regulate the companies to augment fruitful influence. According to Subramani (et al., 2001, p140), the paraphrase of electronic trade has led to the collision of the vocation strategies throughquenched the constructions. As such, the rseparation of technology has uniformly fruited in the emulation nature redefined amid the global trade negotiate. Conversely, it has been referableed that the e-trade projections through the internet feel befit fabulous. This consequently according to Regulaterester elaboration it is espoused that in the year 2000 the online sales were on barrange $250 billion helpableness in the year 2002 they were $488 billion (Schonfeld, 2010, p.2011). Through this, the E-Trade has evolved into the urbane controlership from nature a haughty-tech wonder.

    Principally, the stipulater of e-trade tenders the merchants a auspicious online grovelling to shove in the negotiate and perfashion rectify cognizance. Furtherover, the stipulaters tender venders with the negotiate basis and conception in arrange to tarobtain their progenys and benefits rightly in the negotiate. As such, the verificationr grovelling acceptions and the strong harmony with the merchants is solidified. Seemingly, there are unestablished elevational techniques supposing through the verification of digital platforms such as matchless methods of opposediating progenys from the competitors (Chaffey,2015). Owing to these techniques, the community attracts novel and possible customers in the negotiate future nature at a competitive usage in the negotiate which acceptions their negotiate shares. The gigantic internet popularity in the negotiate has led to the farthest shift of the entrepreneurs. This consequently further collective resources feel acceptiond and they feel propertyd to the publicing sundry collective resources grovelling. As such, most of the entrepreneurs feel shiftd their vocation strategies promptly to folfrugal usage of the extensive negotiate undetermined by the internet connectivity which fruits in the precious of e-commerce. Additionally, the calculate of nation using the internet has as-well escalated abquenched the globe attributable to the constant reckless enlargement and globe rseparation through the verification of technology. As establishedty, this has unleashed opportunities and shove regulate the regional and global e-commerce. Furthermore, the collective, economic and infrabuilding has exceptionally accruen attributable to the integration of e-trade in obvious regions globally.

    Benefits of E-commerce

    Primarily, it is accidental regulate the venders to be known of the anticipated benefits of integrating the e-trade rule in a vocation. This consequently tripure of instruction may shove the venders assume FreXs Ltd to never conceive of adapting the e-trade attributable to dread or opposed cognizance thus idleging following in provisions of enlargement and harvest (Daniel,2002 et al., p135). Aptitudeedly, e-trade is momentous past it propertys in seemly the disclosed distribution amid the communion and enhancing digitalization of the vocation in the evolving negotiateplace future nature easier to confront the needs and demands of the customers. The benefits of e-trade are discussed as follows:

    Firstly, in an interdisclosed negotiateplace the e-trade entireows kindred of sundry opposed vocationes in unestablished locations of the globe. In this moment, the vocation pathes eminent discloseding of confronting further possible clients which fruit to a accelerated acception in sales future promoting enlargement and harvest in the negotiate. By adapting the e-trade in a vocation, it eliminates the humdrum of the wonted geographical area past the vocation helpmate into the borderless negotiate. From this, the vender’s trial and ideas in the negotiate is expounded respectively. The venders procure adapted instruction and aptitude on matchless strategies that can be verificationd to reintroduce progenys in the negotiate. With this, the vocation befits further competitive in the global and topical negotiates thus alluring further endowors and customers. The E-trade enables the nation in rustic areas and enlargeing countries to path instruction, progenys and benefits largely past they are benefitable in diversity. As establishedty, the consumer can shove firmnesss on what to lapse depending on their preferences.

    Secondly, e-trade declines the influenceal require and acception the sales. Mainly, the influence require entails regularitying of the progenys, distributing them to the customers and storage require. The vocation influences are electronically managed when using the e-commerce, accordingly, minimizing the influenceal require.

    Moreover, the sales acceptions past the vocation is unprotected to a global platfashion where a hazard of clienteles can lapse their progenys which confront their sensibility and preference. The electronic trade is as-well salutary to the buyer past there are diversity of progenys benefitable and can shove their preciouss depending on their share (Liu, et al.,2015p.270). Through this, their purchasing talentedness acceptions which control to acception in sales in a vocation. Besides, a community can authenticate possible partners and suppliers of their unprepared materials through verification of electronic trade. The negotiation require is rotten past the e-trade acceptions the correctness and accelerate through which a vocation can exshift instruction. Further, the e-trade stipulates the arrange commencement regularity, and the sales aid accordingly the require regulate determining the benefitable progenys, providing the expense quotes and artisaning the sales inquiries is depleted.

    Primarily, the e-trade has facilitated the digitalization of the regularity and progenys in a vocation. Regulate instances, most vocationes feel managed to introduce their progenys in the negotiate in video regulatem which can be downloaded largely. Choicely, the unshaken can as-well verification emails to cast diversity progenys to their customers. Aptitudeedly, this a unblended regularity consequently it consists of plain kindred with the client through verification of internet which is a digital provement (Turban, et al.,2015 p.130). Again, the e-trade stipulates an improved tender regularity such as herald or email when making the online lapses regulate the electronic progenys such as audio-visual files or softwares.

    Remarkedly, inoculateing e-trade benefit the vocation to feel indulgent practices and started hours. Through e-commerce, the vocation influence goes regulate 24 hours in a week. Regarding this, e-trade is commodious to twain the seller and the customer past seller is constantly benefitable to stipulate benefits fruitlargely (Moloney,2015). The customers, in adapt, are at repose past they can shove their lapses at any hour of the day. Indeed, the e-trade improves the influences of the vocation as it acceptions the calculate of targeted customers compared to when the vocation is unoccupied topically. This consequently, at any period a customer can shove cancelments, lapses and as-well impede pit. The tendency of communion regulate sundry nation using the e-trade platfashion is improved on the recital of the started practices which are indulgent future can strive from abode. Regardless, this promotes the started environment and declines congestions regulate those who effect their vocation topically.  

    Challenges of E-commerce

    Regardless, e-trade is at some subject-matter countenanced by problems such as changing and evolving technology.  In this composition, the vocation tries to lay-hold-on up and obtain updated on the prevalent trends so that they do referable idle following. At this period, the vocation effects beneath hurry to enlarge and innovate vocation patterns that can feat the upcoming novel opportunities which may adversely assume the construction’s strategies. The emulated vocation pattern balance the internet raises the hurry and diminishes the long-term competitive usage of a vocation.

    Additionally, inoculateing the e-trade has controls to the dare of comparing the obsolete and novel technology in the negotiate. Normally, internet infrabuilding and the web-based canreferable rehearse with the obsolete vocation rules (Moloney,2015). In this active, some construction purpose up general couple rebellious rules itemedly quenchedside sharing the basis. In such a post, the vocation is regulateced to endow in a novel infrabuilding or rule which shentire despoil the couple rules that are opposed. In adapt, the financial require acceptions which adversely assumes the influence of the construction.

    In nature, the tangible harmony and contiguity with the customers is replaced by verification of the digital or electronic rules. The customers tripure the coerciontune to tangiblely arrive-at the progeny to rehearse whether the progeny is good-natured-natured or mediocre. Again, the customers disregard the discloseding of verifying whether the progeny is functional or referable. This acceptions the peril regulate the client referable largely trusting the progenys and opting to lapse them topically future decrrepose in the sales and the readapt upshot. The vocation is as-well purposeangered past it canreferable tend obedient clients consequently its external is to authenticate novel possible clients. Accordingly, the vocation spends a hazard of capital advertising its progenys to the novel clients reserved to indoctrinate them of the durability, and the tendency of the progeny. With this, the emolument regulate the vocation is as-well assumeed respectively.

    In enlargeing countries, vocation that tools e-trade countenance corporeal dares compared to the vocation in enlargeed countries attributable to fictitious internet kindred. There is not-aapprove infrabuilding in the enlargeing countries which control to feeble path to the e-commerce. The unshakens as-well trial haughty require when tooling the e-commerce.  In enlargeing countries, there is so frugal flatten of ICT acuteness which assumes vocation which wants to prove the e-commerce.

    Lastly, it is on haughty hindrance from strive where nation trip to embody the internet technology past they know that it shentire acception the rate of unemployment (Wang, et al., 2016 p.630). Seemingly, nation trip to beneathstand that internet technology uniformly creates novel jobs smooth though it replaces the strong undivided. On this composition, tripure of ample instruction on how internet technology effects in the negotiate shoves venders trip to inoculate the e-trade future at-last losing quenched.

    Theories and Framestrive and Impression of E-Commerce

    Evacuation novelty supposition

    According to the elaboration, the supposition of evacuation illustrates the regularity verificationd to rehearse novelty using favoring channels balance period unarranged the collective rule members. On the other artisan, precious is largely utilized in the novelty of the best sequence of performance. Momentously, the supposition benefits vocationes to prove the rate of precious. Consequently, amid the electronic trade elucidation, the regularity resembles the prevalent job at artisan (Bilgihan, et al., 2015p.670).  The job is then rehearsed to the customers in the negotiate. As observed, most of the vend vocationes are managed by the venders; accordingly, the firmness on technology precious depends on their precious. However, there are some establishedtyors which assume the enlargement and harvest of the online vocation assume not-alove distribution of the infrastructure. In most of the enlargeing countries, the progeny of infruitful entireocation of infrabuilding has been haughtylighted to assume the e-trade intensively. Balance and aggravatehead, tripure of adapted instruction and trial as-well assumes the e-trade vocation in the enlargeing countries. As such, most of the venders deliberate if the flatten of precious is haughty so that they can tool the e-commerce. Mainly, the vocation that inoculates e-commence shove that a deliberateation so that they may frequent up with shifts and period in the community practices. Similarly, the supposition of ticklish majority as-well states that amid the assiduity precious can be self-sustaining once a favoring flatten of precious is attained.

    Negotiation Require Supposition

    Accordingly, negotiation require supposition has been verificationd to tabulate negotiations unarranged institutions as those which purposeorse coordination which exists discurrent sellers and buyers. There are unestablished sides which supply toward e-trade pattern nature identifies from negotiation require economics patterns. First, the elaboration conveys that negotiation is primarily resolution item which can impoverish complication resolution of the e-trade jobs which are confused in progeny characteristics, choice harmony, and the role of the participants. Secondly, the appreciate sources regulate the e-trade are propertyd to simultaneousness of the negotiation and the careful of the require (Mukherjee & Michael,2016). With this, a momentous plainion regulate the impression of e-trade novelty explicated.  Finally, the e-trade pattern is espoused as stamp of governance building which translates the topics that court a pattern that is misspend to the topic that courts verificationful despatches unarranged the e-trade negotiation property. This is as-well appropriate to established governance building which can optimize the e-trade patterns and tender novel innovative ideas.


    Conclusively, it is moderate that e-trade best help regulate the venders or smentire construction past they are public to gigantic opportunities in the negotiate. The venders as-well perfashion an talentednessful strategic party balance its beneathlying competitiveness in the negotiate. Assumewise, through inoculateing the e-commerce, the construction’s sales acception acceleratedly future promoting enlargement and harvest. The e-trade enables the vocation influence to be throughquenched 24/7 thus giving it a rectify coerciontune to benefit most customers at whatever period they would assume to lapse their progenys. Compare to the topical vocation, the vocation which has tooled the e-trade has a competitive usage. This consequently they feel integrated matchless techniques and strategies regulate introduceing their progenys electronically quenchedside plenteous tighten. Referable to observation, e-trade has made influence of vocation unblendedr past the influence require such as storages set free and as-well elevational require are ruled quenched future increasing sales. However, the venders should be known of the real dares such as shift of technology. This shoves the vocation to effect beneath grave hurry reserved to enlarge innovative vocation patterns that can feat the upcoming novel opportunities. Additional, the e-trade replaces the tangible harmony discurrent the seller and the buyer future no suppress contiguity and retrospects momenting the progenys. This as-well eliminates the side of cherishing obedient customers past the vocation mainly grant at targeting novel possible clientele.


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