Dear Benson, Please comment on below paperwork with the one-page reply and to be done by Wednesday: Before I bought my computer last year, I remember having discussions with my surrounding about what type of device I should buy before the beginning of my MBA journey. They helped me define my needs based on the use I was planning to do of it. This week’s readings made me understand how various factors, which I was not all aware off, had influenced my buying experience.(Malaval et al., 2014 p.30) The fact that I grew in the upper-middle social class (Kotler and Keller, 2012) certainly influenced the type of computers that were reachable for me. My parents showed me long time ago the value of peace of mind, pretending that it is worth paying a bit more now to purchase a product that will cost less in a long-term perspective. Therefore, the reputation of the brand and the durability of its products represent two important cultural and social variables that impacted the pre-selection of potential computers that could answer my needs. Some personal factors also narrowed the number of products. For example, since I rarely work on my assignment at home (I am often on the road), it did not really have a choice to buy either a laptop or a tablet with some accessories. Although I really enjoy reading on tablet, I do not like to write on it. I have the perception that a laptop is more efficient when multiple programs need to work simultaneously (Internet browser, Adobe Reader, Microsoft Word). I started the evaluation of alternatives to end up hesitating between a MacBook and a Dell. I chose the Macbook because of the experience that comes with the synchronization of devices. I already had an iPhone and I was convinced that I would end up buying a tablet (which I did) to read in my bed. If I were responsible for buying the same type computers, which could be considered as a ‘’purchase of foundation goods’’ (Malaval et al., 2014, p.41), for my organization’s employees, the buying process would share some similarities, but would also be quite different. The biggest difference in the organizational purchase would the number or stakeholders involved in the process. In B2B, Malaval et al. (2014) identify four types of actors: the decision makers, the buyers, the influencers and the users. As the buyer, I would have to take into consideration all perceptions of the value of this type of computer, perceptions that may differ (Mencarelli and Rivière, 2015). Moreover, I will have to develop a stable relationship with the supplier that could be beneficial for both parties. Internal references: Kotler, P. & Keller, K.L. (2012) Framework for marketing management, 5th edition. Upper Saddle River, NJ: Pearson Prentice Hall. Malaval, P., Aflalo, J. and Bénaroya, C. (2014) Aerospace Marketing Management: A Handbook For The Entire ValueChain, Cham: Springer, EBSCOhost [Online] Available at: (Accessed: June 24 2017) External reference: Mencarelli, R. and Rivière, A. (2015) ‘Perceived value in B2B and B2C’, Marketing Theory, 15(2), pp. 201–220. [Online] doi: 10.1177/1470593114552581. (Accessed: 24 June 2017)

    Factors influencing forfeitureing of a Laptop


    Institution affiliations



    Various factors swing forfeitureing of a laptop or a computer. I fit with the writer’s factors approve representationr’s knowledge, the environment, and plain the worth. Other characteristics that swing forfeitureing of a laptop or a computer are combineivity and restlessness characteristics, value-adventitious characteristic, shaft donation services, peripheral specifications and worth, and cancelment requisite. Anteriorly I examine them, I insufficiency to examine the three types of practicable forfeitureer:  stayers, affable switchers, and austere switchers (Inan, & Lowther, 2010). Stayers are the customers who approve a stigma, and they switch it coercion a innovating individual. Happy switchers are those clients who switch to another stigma coercion other reasons beside referable attributable attributable attributable vindication. Austere customers are the consumers who switch to another stigma owing they were referable attributable attributable attributable affable by the preceding stigma.

    Connectivity and restlessness characteristics are concerning Bluetooth devices, Wi-Fi combineions, television are audio combineions, infrared technology, and wireless internet functions. If I were the forfeitureer, I would forfeiture a laptop that has internet wireless characteristics and Bluetooth devices other that the individual that lacks. These facilities acceleration the representationr to abundantly combine to the structure wherever they go with their laptops. Value adventitious characteristics exist of answer-for characteristics, durability, facile of action, and the stigma statue (Inan, & Lowther, 2010). I would reflect these characteristics anteriorly forfeitureing a laptop. Safety and answer-for of the agent, livelihood and restore descend lower shaft-donation services. Individual should donation a laptop with individual to couple whimper safety, and individual that can be abundantly agricultural. The Cd player, the enumerate of USB demeanor that a laptop has, speakers or amplifiers, modem or Ethernet descend lower peripheral devices. The cancelment requisites exist of the worths and campaigns. As a forfeitureer, I would forfeiture a laptop whose worth ids affordable and sound and with integral the demeanors and Cd instigate.


    Inan, F. A., & Lowther, D. L. (2010). Laptops in the K-12 classrooms: Exploring factors impacting instructional representation. Computers & Education, 55(3), 937-944.