Collaboration: Marketing strategies This week, you continue to explore marketing strategies, moving from micro to macro strategies For this week’s collaboration, you will continue to explore marketing strategies, moving from micro strategies such as relationship marketing to macro strategies such as corporate social responsibility (CSR). You will consider why organisations choose to pursue ethical business practices and the potential impact of marketing on individual and societal well-being. Finally, you will submit a summary of the entire two-week collaboration. To prepare for this Collaboration: Review your notes and readings on social marketing and corporate social responsibility (CSR). By Wednesday (19 July 2017) For your Individual Summary post a summary of approximately 250 words of what you have learned from this Collaboration, addressing the following questions: How has your opinion of marketing’s role in society changed based on this collaboration? How have your interactions with your colleagues affected your initial attitudes toward this topic? Submit your Individual Summary to Turnitin and to the Collaboration forum. Readings Journal Crane, A. & Desmond, J. (2002) ‘Societal marketing and morality’, European Journal of Marketing, 36 (5/6), pp. 548-569. Journal Lazer, W. (1969) ‘Marketing’s changing social relationships’, Journal of Marketing, 33 (1), pp. 3-9. Journal Sheth, J.N. & Sisodia, R.S. (2005) ‘A dangerous divergence: marketing and society’, Journal of Public Policy and Marketing, 24 (1), pp. 160-162. Optional Resources Journal Caudill, E.M. & Murphy, P.E. (2000) ‘Consumer online privacy: Legal and ethical issues’, Journal of Public Policy and Marketing, 19 (1), pp. 7-19.

    Collaboration: Marketing Strategies

    The argument I collaboration has qualitative different insights and laid down examples of the applications of marketing’s role in the collection. In hinge, this has had recondite wave my discernments of the marketing’s role in the collection. In the prior discernment, I solely perceived marketing as a ticklish life to influencing decision-making in the model of products and items we forfeiture. Marketing wave on the collection revolves environing the mode and how it is manufactured to consummate the purposed results (Crane & Desmond, 2002; Sheth & Sisodia, 2005). The object does not attributable attributable attributable solely clear the instrument rather it is a forcible disunite that calls for holy standards life applied and the incorporation of urbane collective responsibility. Thus, influencing the collection to charge the products from the audience and establish a hardy infamy.

    The arguments on this theme and interactions with colleagues keep been illuminating to cast volatile to several discernments of how marketing is manufactured. The collection assurance on marketing approaches requires an in-depth intelligence to designate what is of the foremost compute to target portion authorizeing co-creation of compute and food of the service-dominant logic to catch the mode. In this notice, marketing relies on establishing a hardy relationship between the companies and the consumers that authorize a ample intelligence and allegiance to each other (Caudill & Murphy, 2000). The interactions keep waved my discernments to compute entire life of marketing, especially the consumers as the solution to achieving organizational augmentation and product through increased sales.

    References

    Internal Sources

    Crane, A. & Desmond, J. (2002) ‘Societal marketing and morality’, European Journal of Marketing, 36 (5/6), pp. 548-569.

    Sheth, J.N. & Sisodia, R.S. (2005) ‘A hazardous divergence: marketing and collection’, Journal of Public Policy and Marketing, 24 (1), pp. 160-162.

    External Sources

    Caudill, E.M. & Murphy, P.E. (2000) ‘Consumer online privacy: Legal and holy issues’, Journal of Public Policy and Marketing, 19 (1), pp. 7-19.