By Wednesday (12 July 2017), review your colleague’s posts and respond to at least two colleagues with feedback and suggestions for addressing their identified areas for growth and development. Be sure to explain how your suggestions should be applied and why you think they will be helpful. 1) Carol Top of Form Week 6 Personal Development Plan Dear All, My experience in marketing was purely executing the marketing plans imposed on our department. My understanding is that once the top management gives a direction or a goal, marketing would work on finding the right mix in terms of target segments to propose a product or a service. My role at work is to ensure that the proposed product was produced correctly, including all the coordination work to make it a success – success in delivering the marketed plan. We have seen how marketing has evolved from a focus on products offered to consumers to a focus on consumers’ experience – that is, what products, how they want these products to define them personally and through what kind of channeling they want to learn about them. (O’Malley and Patterson, 1998; Koteler and Keller, 2012, ‘7Ps of Marketing’, [Online, Video] ) Marketing today has moved towards satisfying consumers on a more individual level, unlike the past where a single product could have satisfied the mass. Vargo and Lusch’s (2008) proposed Service- Dominant Logic, which they believed have surpassed the traditional Goods-Dominant Logic. To this end, the organization and its stakeholders, including the staff, must be willing to adapt to continuous change. Marketing is not confined to the marketing department but involves all the resources of the organization to contribute to success through analyzing the organisation’s internal capabilities to overcome the external environmental threats and capture opportunities. (Barney, 1995) Professionally, I see a need to be more involved in the marketing concept building of new products to be able to offer insight on the delivery aspect, so that the actual delivery of the product will better match their expected results. This coincides with the People and Process of the 7Ps. (‘7Ps of Marketing’, [Online, Video]) I would like some advice on how to put this forward in a politically correct way, because I believe that marketing involves all stakeholders, who must be able to execute with confidence and ease to bring out the best of the product to the targeted consumers On a personal level, I could apply the acquired knowledge to analyse different aspects in life because marketing is about trying to make lives better through offering a researched and analysed service or product to the public, for both for-profit and non-profit organisations. We have discussed much about marketing products. I would appreciate some insights on how to market myself on the market in search of a new job. I have been working with the same company for 25 years, and have been disappointed with the change observed as employees are no longer considered an asset as before. For this reason, I see it fit to consider looking for a new environment and challenge. Resources Internal O’Malley, L. & Patterson, M. (1998) ‘Vanishing point: the mix management paradigm re-viewed’, Journal of Marketing Management, 14 (8), pp. 829-851, [Online], UoL Online Library, assessed on 5th July, 2017 Kotler, P. & Keller, K.L. (2012) Framework for marketing management. 5th edition. Upper Saddle River, NJ: Pearson Prentice Hall. Stephen L. Vargo & Robert F. Lusch, (2008), ‘Service-dominant logic: continuing the evolution’, Journal of the Academy of Marketing Science, Vol. 36, pp.1–10, [Online], UoL Online Library, assessed on 1st June, 2017 Barney J. B., 1995, ‘Looking Inside for Competitive Advantage’, Academy of Management Executive, Vol. 9, no. 4, pp. 49-61, [Online], UoL Online Library, Assessed on 01 February, 2017) External Martin, (2014), ‘7Ps of Marketing / Additional Elements of Marketing Mix’, Cleverism, [Online], available at, assessed on 8th July, 2017

    Dear Carol?

    I own in-one discover your argument and esteem the exertion you deposit to elucidate a first-hand experiment of what tradeing entails in the developed recognition. The trained piece granted in your gift involves weighty insights on the intercharge of tradeing diplomacy from Goods – Dominant Logic to Service – Dominant Logic, an advance that has been widely argued to be efficient in the vulgar events (Kotler & Keller, 2012). Also, you offer another advance entailing the 7Ps tradeing diplomacy and a nice being to the tradeing knead.

    However, you fintegral to explain how the 7Ps tell and fulfilment the tradeing knead in the vulgar tradeing advancees. As well-behaved, it is accidental to assess how the 4Ps (Price, Product, Place, and Promotion) quiescent impression on the tradeing matrix as a appraise of whether they are quiescent pertinent or should do loose with as they are no longer accidental. In coercionegoing arguments and apprehension habitual integral parallel, I perceive the tradeing matrix induction a novellightlight route on connection tradeing, the SDL, and co-creation of appraise (Vargo & Lusch, 2008).

    Response to your doubt touching some insights on how to trade yourself coercion a novellightlight undertaking that is past challenging and makes you past serviceable, it would be powerful to examine extinguished in other companies commerce your callingalism. Else, you can alternatively rouse a consortium that would in-one adduce tradeing strategies and fathomless apprehension and experiment you own amassed throughextinguished your race. The pristine target would be immature rouse-ups as a rouse to trade twain yourself and your consortium coercion calling consultations touching tradeing.


    Internal Sources

    Kotler, P. & Keller, K.L. (2012) Framework coercion tradeing management. 5th edition. Upper Saddle River, NJ: Pearson Prentice Hall.

    Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the disconnection. Journal of the Academy of Tradeing Science, 36(1), 1-10.

    Vargo, S. L., & Lusch, R. F. (2008). Why “service”?. Journal of the Academy of Tradeing Science, 36(1), 25-38.