1) Carol Top of Form Week 6 Personal Development Plan Dear All, My experience in marketing was purely executing the marketing plans imposed on our department. My understanding is that once the top management gives a direction or a goal, marketing would work on finding the right mix in terms of target segments to propose a product or a service. My role at work is to ensure that the proposed product was produced correctly, including all the coordination work to make it a success – success in delivering the marketed plan. We have seen how marketing has evolved from a focus on products offered to consumers to a focus on consumers’ experience – that is, what products, how they want these products to define them personally and through what kind of channeling they want to learn about them. (O’Malley and Patterson, 1998; Koteler and Keller, 2012, ‘7Ps of Marketing’, [Online, Video] ) Marketing today has moved towards satisfying consumers on a more individual level, unlike the past where a single product could have satisfied the mass. Vargo and Lusch’s (2008) proposed Service- Dominant Logic, which they believed have surpassed the traditional Goods-Dominant Logic. To this end, the organization and its stakeholders, including the staff, must be willing to adapt to continuous change. Marketing is not confined to the marketing department but involves all the resources of the organization to contribute to success through analyzing the organisation’s internal capabilities to overcome the external environmental threats and capture opportunities. (Barney, 1995) Professionally, I see a need to be more involved in the marketing concept building of new products to be able to offer insight on the delivery aspect, so that the actual delivery of the product will better match their expected results. This coincides with the People and Process of the 7Ps. (‘7Ps of Marketing’, [Online, Video]) I would like some advice on how to put this forward in a politically correct way, because I believe that marketing involves all stakeholders, who must be able to execute with confidence and ease to bring out the best of the product to the targeted consumers On a personal level, I could apply the acquired knowledge to analyse different aspects in life because marketing is about trying to make lives better through offering a researched and analysed service or product to the public, for both for-profit and non-profit organisations. We have discussed much about marketing products. I would appreciate some insights on how to market myself on the market in search of a new job. I have been working with the same company for 25 years, and have been disappointed with the change observed as employees are no longer considered an asset as before. For this reason, I see it fit to consider looking for a new environment and challenge. Resources Internal O’Malley, L. & Patterson, M. (1998) ‘Vanishing point: the mix management paradigm re-viewed’, Journal of Marketing Management, 14 (8), pp. 829-851, [Online], UoL Online Library, assessed on 5th July, 2017 Kotler, P. & Keller, K.L. (2012) Framework for marketing management. 5th edition. Upper Saddle River, NJ: Pearson Prentice Hall. Stephen L. Vargo & Robert F. Lusch, (2008), ‘Service-dominant logic: continuing the evolution’, Journal of the Academy of Marketing Science, Vol. 36, pp.1–10, [Online], UoL Online Library, assessed on 1st June, 2017 Barney J. B., 1995, ‘Looking Inside for Competitive Advantage’, Academy of Management Executive, Vol. 9, no. 4, pp. 49-61, [Online], UoL Online Library, Assessed on 01 February, 2017) External Martin, (2014), ‘7Ps of Marketing / Additional Elements of Marketing Mix’, Cleverism, [Online], available athttps://www.cleverism.com/7ps-additional-aspects-marketing-mix/, assessed on 8th July, 2017

    Dear Carol?

    I feel completely discover your argument and reckon the attempt you dispose to elucidate a first-hand experiment of what trafficing entails in the express understanding. The trained piece granted in your gift involves symbolical insights on the transformation of trafficing strategy from Goods – Dominant Logic to Service – Dominant Logic, an admittance that has been widely argued to be prolific in the floating events (Kotler & Keller, 2012). Also, you bestow another admittance entailing the 7Ps trafficing strategy and a censorious being to the trafficing amalgamate.

    However, you fentire to demonstrate how the 7Ps report and fulfilment the trafficing amalgamate in the floating trafficing admittancees. As courteous, it is regulative to assess how the 4Ps (Price, Product, Place, and Promotion) quiet contact on the trafficing matrix as a mete of whether they are quiet applicable or should do far with as they are no longer regulative. In earlier arguments and acquirements habitual entire along, I habit the trafficing matrix taking a novel manner on harmony trafficing, the SDL, and co-creation of appraise (Vargo & Lusch, 2008).

    Response to your topic concerning some insights on how to traffic yourself restraint a novel toil that is over challenging and makes you over suited, it would be noticeable to attempt extinguished in other companies intercourse your declarationalism. Else, you can alternatively rouse a consortium that would completely devote trafficing strategies and philosophical acquirements and experiment you feel amassed throughextinguished your line. The important target would be infantine rouse-ups as a rouse to traffic twain yourself and your consortium restraint declaration consultations concerning trafficing.


    Internal Sources

    Kotler, P. & Keller, K.L. (2012) Framework restraint trafficing management. 5th edition. Upper Saddle River, NJ: Pearson Prentice Hall.

    Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: constant the evolvement. Journal of the Academy of Trafficing Science, 36(1), 1-10.

    Vargo, S. L., & Lusch, R. F. (2008). Why “service”?. Journal of the Academy of Trafficing Science, 36(1), 25-38.